Marketer first.
Teacher second.
Always learning.

Started at B2B INFOSOFT as Digital Marketing Executive.

From December 2019 to February 2021, I worked at B2B INFOSOFT in Delhi as a Digital Marketing Executive — my first full-time role in digital marketing. SEO, WordPress, PHP basics, digital marketing communications — a full-stack year that hardened my technical foundation.

This was the role that taught me how to own a project end-to-end rather than wait for direction. The discipline of shipping weekly reports, handling client objections, and owning ranking outcomes — not just tasks. The kind of grounding you can't get from a course because no course teaches you what to do when a client's site falls off Google overnight on a Sunday evening.

Joined Nugreen as Digital Marketing Specialist.

In March 2021 I joined Nugreen Building Technologies Private Limited as a Digital Marketing Specialist. Nugreen is an Indo-German company — one of the leading players in drainage solutions in India. I owned the entire digital function: SEO, paid media, lead generation, event marketing, board reporting.

Two and a half years there taught me what it actually takes to run digital for a serious B2B brand — not just executing tactics, but reporting numbers that boards can read, building the discipline I'd later bring into my own venture.

Founded Search Extension — and started teaching at Sardar Patel Academy.

2023 was the pivot year. I founded Search Extension — my own Delhi-based digital marketing agency — while still at Nugreen, taking on freelance and small-business clients on the side. Same year I joined Sardar Patel Academy and Research Centre (SPARC) as Digital Marketing Trainer & Manager (May 2023 – April 2025).

Over two years at SPARC, I trained 500+ students offline and online. I rewrote the curriculum from scratch, built the 141-session syllabus that my course still runs on today, and refined every module across multiple cohorts.

Took an international SEO role in the UK.

From April to November 2025, I worked as SEO Manager at Sparta Telecom Ltd in Luton, England — a hybrid role focused on E-Commerce SEO, SERP analysis, and conversion optimization for the UK market.

The international exposure was a turning point. Different search behaviour, different competitive dynamics, different cultural angles for ad copy. I came back with sharper instincts and a global perspective I still bring to my Indian clients today.

Launched Reckon Infotech and Al Bahar.

Back from the UK, I doubled down on building. Two new ventures alongside Search Extension:

Reckon Infotech (reckoninfotech.com) — a SaaS platform for digital marketing work management with built-in CRM. Designed for agencies and freelancers who need one tool to manage clients, projects, deliverables, invoices, and lead pipelines.

Al Bahar — a premium clothing brand. Different industry, same discipline: brand storytelling, performance marketing, and direct-to-consumer execution applied to a fashion D2C category.

Head of Faculty at IICS — and freelance leadership at Grey Automation.

Two current roles. From April 2026, I'm Digital Marketing Manager at Grey Automation on a freelance basis — a hybrid engagement in Delhi focused on SEO, CRM, Google Ads, and digital media strategy.

From May 2026, I joined the Indian Institute of Computer Science (IICS) as Head of Faculty — Digital Marketing. A full-time role leading the digital marketing curriculum, teaching, and faculty mentorship for one of Delhi's institutions.

Still doing the work. Still teaching it.

I split my week between running Search Extension (agency), building Reckon Infotech (SaaS), scaling Al Bahar (D2C clothing), running Shanu Quraishi Classes on our own app One OS, leading faculty at IICS, and freelancing with Grey Automation. Alongside all of this, I publish weekly on YouTube (The Shanu Perspective) and on Spotify & Apple Podcasts (the Digital Marketing Consultant podcast).

If you've made it this far, you probably want to either work with me or learn from me. Both options are below.