Marketer first.
Teacher second.
Always learning.

Started at B2B INFOSOFT as Digital Marketing Executive.

From December 2019 to February 2021, I worked at B2B INFOSOFT in Delhi as a Digital Marketing Executive — my first full-time role in digital marketing. SEO, WordPress, PHP basics, digital marketing communications — a full-stack year that hardened my technical foundation.

This was the role that taught me how to own a project end-to-end rather than wait for direction. The discipline of shipping weekly reports, handling client objections, and owning ranking outcomes — not just tasks. The kind of grounding you can't get from a course because no course teaches you what to do when a client's site falls off Google overnight on a Sunday evening.

Joined Nugreen as Digital Marketing Specialist.

In March 2021 I joined Nugreen Building Technologies Private Limited as a Digital Marketing Specialist. Nugreen is an Indo-German company — one of the leading players in drainage solutions in India. I owned the entire digital function: SEO, paid media, lead generation, event marketing, board reporting.

Two and a half years there taught me what it actually takes to run digital for a serious B2B brand — not just executing tactics, but reporting numbers that boards can read, building the discipline I'd later bring into my own venture.

Founded Search Extension — and started teaching at Sardar Patel Academy.

2023 was the pivot year. I founded Search Extension — my own Delhi-based digital marketing agency — while still at Nugreen, taking on freelance and small-business clients on the side. Same year I joined Sardar Patel Academy and Research Centre (SPARC) as Digital Marketing Trainer & Manager (May 2023 – April 2025).

Over two years at SPARC, I trained 500+ students offline and online. I rewrote the curriculum from scratch, built the 141-session syllabus that my course still runs on today, and refined every module across multiple cohorts.

Took an international SEO role in the UK.

From April to November 2025, I worked as SEO Manager at Sparta Telecom Ltd in Luton, England — a hybrid role focused on E-Commerce SEO, SERP analysis, and conversion optimization for the UK market.

The international exposure was a turning point. Different search behaviour, different competitive dynamics, different cultural angles for ad copy. I came back with sharper instincts and a global perspective I still bring to my Indian clients today.

Launched Reckon Infotech and Al Bahar.

Back from the UK, I doubled down on building. Two new ventures alongside Search Extension:

Reckon Infotech (reckoninfotech.com) — a SaaS platform for digital marketing work management with built-in CRM. Designed for agencies and freelancers who need one tool to manage clients, projects, deliverables, invoices, and lead pipelines.

Al Bahar — a premium clothing brand. Different industry, same discipline: brand storytelling, performance marketing, and direct-to-consumer execution applied to a fashion D2C category.

Head of Faculty at IICS — and freelance leadership at Grey Automation.

Two current roles. From April 2026, I'm Digital Marketing Manager at Grey Automation on a freelance basis — a hybrid engagement in Delhi focused on SEO, CRM, Google Ads, and digital media strategy.

From May 2026, I joined the Indian Institute of Computer Science (IICS) as Head of Faculty — Digital Marketing. A full-time role leading the digital marketing curriculum, teaching, and faculty mentorship for one of Delhi's institutions.

Still doing the work. Still teaching it.

I split my week between running Search Extension (agency), building Reckon Infotech (SaaS), scaling Al Bahar (D2C clothing), leading faculty at IICS, and freelancing with Grey Automation. Alongside all of this, I publish weekly on YouTube (The Shanu Perspective) and on Spotify & Apple Podcasts (the Digital Marketing Consultant podcast).

If you've made it this far, you probably want to either work with me or learn from me. Both options are below.