Marketer first.
Teacher second.
Always learning.

It started in a small Delhi agency.

I officially started my digital marketing career at a Delhi-based agency, where I learned the fundamentals — SEO, graphic design, content workflows. Long hours, small budgets, real client work. The kind of grounding you can't get from a course because no course teaches you what to do when a client's site falls off Google overnight on a Sunday evening.

That first year taught me something I still use: practical knowledge always beats theoretical knowledge. It's why my course is structured the way it is.

Promoted from Executive to Head of Digital.

Joined Nugreen Building Technologies Private Limited as a Digital Marketing Executive. Nugreen is an Indo-German company — one of the leading players in drainage solutions in India.

Within a year I was promoted to Head of Digital Marketing. I owned the entire digital function — SEO, paid media, content, website. That role taught me how to think like a marketing leader, not just an executor. Budget planning. Hiring. Reporting to board members who didn't know what a meta description was.

Started teaching at Sardar Patel Academy.

Joined Sardar Patel Academy and Research Centre (SPARC) as Digital Marketing Manager and Trainer. I'd always thought of myself as a marketer who happened to know how to explain things — and teaching at SPARC turned that into a real second career.

Over two years there, I trained 500+ students offline and online. I rewrote the curriculum from scratch, built the 141-session syllabus that my course still runs on today, and refined every module across multiple cohorts. Watching students go from zero to landing their first job — that's when I knew I wanted to do this full time.

Founded Search Extension — my own agency.

After seven years of working at other people's companies, I launched Search Extension — my Delhi-based digital marketing agency. Founder & Managing Director. Small team, focused work, India-wide clients.

Search Extension does three things well: SEO, performance marketing, and content. We've worked with 100+ clients to date, managed ₹10Cr+ in ad spend, and built a 5-star reputation across our review platforms.

And the best part — the agency floor is the same floor where I teach. Students who join my digital marketing course sit beside agency teammates and work on actual client accounts during their training. Theory in the morning, real ad campaigns in the afternoon.

Still doing the work. Still teaching it.

I split my week between client campaigns at Search Extension and live cohorts of my Digital Marketing Course in Delhi. I also publish weekly on YouTube (The Shanu Perspective) and on Spotify & Apple Podcasts (the Digital Marketing Consultant podcast).

If you've made it this far, you probably want to either work with me or learn from me. Both options are below.