Advance SEO Course in Delhi — Technical, On-Page, Off-Page & AI Search Specialisation

The Curriculum

18 modules across 5 phases.

From SEO fundamentals revisited (no shaky foundations) to the new AI-search optimization layer. Every phase ships a deliverable — an audit, a backlink plan, a schema implementation, a real ranking improvement.

18Modules

5Phases

2Months

1Capstone

Phase 1 — Technical SEO Foundation

Most SEOs skip this and pay for it forever. We start with how search engines actually work, then move into technical infrastructure — crawling, indexing, rendering, JavaScript SEO, and Core Web Vitals. Every concept demonstrated on a real client site.

How Search Engines Actually Work

Theory + Practical· Foundation

Crawling, indexing, rendering — explained properly
Crawl budget & how Google allocates it
The indexing pipeline — what causes drop-offs
Rendering: HTML vs JavaScript-rendered content
Google Search algorithm overview (2026)
Core ranking factors today vs five years ago

Crawlability & Indexing Deep Dive

Technical· Robots, sitemaps, canonicals

Robots.txt — advanced directives
XML Sitemaps — dynamic, static, image, video
Canonical tags — proper implementation
Noindex, nofollow, x-robots-tag
Crawl errors in Search Console & fixes
Log file analysis — what bots actually do
Indexing reports & fixing index bloat

Site Architecture & URL Structure

Strategy· IA design

Site architecture for SEO — flat vs deep
Internal linking strategy that actually works
URL structure best practices
Breadcrumbs & navigation for crawlers
Pagination handling — rel=prev/next, view-all
Faceted navigation — when to noindex
Redirection strategy — 301, 302, 308

Core Web Vitals & Performance

Performance· LCP, INP, CLS

Core Web Vitals — LCP, INP, CLS
Reading PageSpeed Insights reports properly
Render-blocking resources — JS & CSS
Image optimization — WebP, AVIF, lazy loading
Critical CSS & resource hints
JavaScript SEO — SSR, hydration, prerendering
Hands-on: Fix Core Web Vitals on a live site

★ Live Case Study from this phase

"Fixed Core Web Vitals on a healthcare client — LCP 4.2s to 1.6s."

A real audit from one of my agency's clients. We deferred non-critical JavaScript, served images in WebP, removed three unused tracking scripts, set explicit dimensions on hero images. Ranked-position improved across 14 commercial keywords within 6 weeks.

4.2s → 1.6sLCP improvement

14keywords moved up

Phase 2 — Advanced On-Page SEO

Beyond title tags. We cover advanced keyword research, semantic SEO, topic clusters, content depth scoring, E-E-A-T optimization, and structured data — the schema markup that powers rich snippets and the new AI Overviews.

Advanced Keyword Research

Hands-on· Intent-driven

Search intent classification — beyond informational/commercial
Topic clusters & pillar page strategy
SEMrush, Ahrefs, Surfer SEO walkthrough
SERP feature targeting — featured snippets, PAA
Competitor gap analysis
Branded vs non-branded query separation
Keyword cannibalisation — diagnosis & fix

Semantic SEO & Content Depth

Strategy· Topic authority

What is semantic SEO & why it matters in 2026
Entity-based optimization
Topic clusters with internal linking
Content depth scoring tools — Surfer, Frase
Building topical authority systematically
Identifying & filling content gaps

E-E-A-T & YMYL Content

Trust· Quality signals

E-E-A-T explained — Experience, Expertise, Authority, Trust
YMYL pages — Your Money or Your Life
Author bios, credentials & about pages
Building expertise signals on-page
Citations, references & outbound linking
Reputation management for SEO

Schema Markup & Structured Data

Technical· Rich snippets

Schema.org vocabulary overview
JSON-LD vs Microdata vs RDFa
Organization, LocalBusiness, Person schemas
Article, BlogPosting, NewsArticle schemas
Product, Review, AggregateRating schemas
FAQ, HowTo, BreadcrumbList schemas
Hands-on: Generate & validate schema for live site
Rich Results Test & Schema Markup Validator

★ Live Case Study from this phase

"Won 23 featured snippets in 60 days via structured content."

A B2B SaaS client where we restructured 47 existing blog posts using table-of-contents, definition blocks, FAQ schema, and step-by-step HowTo schema. Within 60 days, 23 of those posts captured featured snippets. Click-through rate on those pages: up 41%.

23featured snippets

+41%CTR uplift

Phase 3 — Off-Page SEO & Authority Building

Backlinks still rule. We cover advanced link-building strategies — competitor analysis, digital PR, broken link building, HARO, niche edits, guest posting, plus a 25-day live backlink sprint on a real client.

Backlink Strategy & Quality Signals

Strategy· Foundations

Anatomy of a quality backlink
Domain Authority, Domain Rating, Trust Flow
Relevance vs authority — which matters more
Anchor text distribution strategy
White Hat, Grey Hat, Black Hat — risks & rewards
Competitor backlink analysis via Ahrefs & SEMrush
Disavow files — when & how to use them

Advanced Link Building Tactics

Hands-on· Outreach

Guest posting — find sites, pitch, write, publish
Broken link building — Wayback + outreach
Skyscraper technique — properly executed
HARO & journalist outreach
Niche edits & resource page links
Digital PR campaigns for links
Link reclamation & unlinked mentions
Outreach email templates that work

Business Listings & Citations

Local signals· Foundational

NAP consistency across the web
Top business directories India + global
Industry-specific niche directories
Citation audit & cleanup process
BrightLocal, Whitespark, Moz Local tools
Quora answer marketing for authority

25-Day Backlink Sprint

Live Project· Capstone for phase

The 25-day backlink playbook breakdown
Day 1–5: Foundation links (directories, profiles)
Day 6–10: Citation building & local listings
Day 11–15: Guest post outreach & placements
Day 16–20: Niche edits & resource page links
Day 21–25: Digital PR & broken link building
Reporting template & client deliverable
Real-client sprint executed during phase

★ Live Case Study from this phase

"Lifted DA from 8 to 19 — using just the 25-day sprint."

A Delhi home services client where we ran the 25-day backlink playbook end-to-end. Mix of directory submissions, Quora answers, three guest posts, and two HARO placements. Domain Authority moved from 8 to 19 over the following 60 days. Lead form submissions: 2.3× the prior quarter.

+11DA points

2.3×lead volume

Phase 4 — SEO Specialisations

Once you can rank a basic site, every project needs nuance. Local SEO for service-area businesses, international SEO with hreflang, e-commerce SEO at scale, and SaaS / programmatic SEO. Pick what fits your niche.

Local SEO & Google Business Profile

Specialisation· Map pack focus

Google Business Profile optimization deep dive
Categories, services, attributes — the right way
GBP posts, products, Q&A management
Local citation building & consistency
Review collection & response strategy
Local landing pages — service area pages
Local schema implementation
Map pack ranking — the actual factors

International & Multilingual SEO

Specialisation· hreflang

ccTLD vs subdomain vs subdirectory strategy
hreflang implementation — the proper way
Common hreflang mistakes & fixes
International targeting in Search Console
Multi-currency, multi-language storefronts
Cultural & linguistic adaptation (not translation)
Geo-targeting for global SEO

E-Commerce SEO at Scale

Specialisation· Product pages

Category page optimization — the highest-value SEO target
Product page templates that rank
Faceted navigation & filtered URLs handling
Out-of-stock product handling
Product schema & review schema
Internal linking at e-commerce scale
Shopify, WooCommerce, Magento SEO specifics

Programmatic & SaaS SEO

Specialisation· Scale strategy

What is programmatic SEO & when it fits
Generating thousands of pages at quality
SaaS-specific keyword strategy
Comparison pages, alternatives pages
Free tools as SEO assets
Avoiding thin-content penalties at scale

★ Live Case Study from this phase

"Local map pack ranking for 8 services — across 4 Delhi locations."

A multi-location dental practice where we rebuilt the Google Business Profiles, created location-specific landing pages with proper schema, and ran a 30-day local citation cleanup. Now ranking in the local map pack for 8 services × 4 locations. Phone calls from search: up 78%.

32map pack rankings

+78%calls from search

Phase 5 — AEO, GEO & the Final Audit Capstone

The newest layer of SEO — optimising for AI Overviews, ChatGPT, Perplexity, and Google's SGE. Plus the capstone: every student runs a complete SEO audit on a real Search Extension client site, builds the deck, and presents it.

AEO & GEO — Optimising for AI Search

Future-proof· AI Overviews

What is AEO (Answer Engine Optimization)
What is GEO (Generative Engine Optimization)
How AI Overviews pick their sources
ChatGPT, Perplexity, Gemini citation patterns
llms.txt — the new robots.txt for AI
Content structure that wins AI citations
Entity-first writing for AI search
Quoting, statistics & original research
Tracking AI traffic — early-stage tools

Complete SEO Audit — Capstone Project

Live Project· Real client

Audit framework — what to check, in what order
Crawl analysis with Screaming Frog
Technical audit checklist (50+ items)
On-page audit per template
Backlink profile assessment
Competitor benchmarking
Building the audit deliverable deck
Prioritising recommendations by impact
Presenting findings to a real client
Capstone: Full audit on a Search Extension client

★ Capstone Outcome from this phase

"Landed my first ₹40K SEO retainer — using my capstone deck."

Anurag from the last cohort used his capstone audit deck as a sample deliverable in his proposal. Within 3 weeks of finishing the course, he closed a ₹40,000/month retainer with a Pune-based law firm. His pitch: "Here's what I'd do for you — exactly the way I did it in my training."

₹40K/moretainer signed

3 weekspost-course

FAQs

How is this different from the main Digital Marketing course?

The Digital Marketing course is a 4-month generalist program — SEO is just one of its phases (covered at intermediate depth). This Advance SEO Course is a 2-month deep specialisation, going 3× deeper into every SEO topic. Schema, JavaScript SEO, hreflang, programmatic SEO, AEO/GEO — none of that is covered in the generalist course at this level. If you specifically want to be known as the SEO person, this is the right track.

Do I need prior SEO experience to join?

Some baseline helps — if you know what a meta description is and have done basic keyword research, you'll fit right in. If you're a complete beginner, I'd suggest joining the 4-month Digital Marketing course first (it has a strong SEO phase) and then coming back for the Advance SEO course later. That said, motivated beginners do join — the first week revisits foundations before going deep.

What is the course duration and class format?

The course runs for 2 months, Monday to Friday, with daily 1.5-hour sessions. Longer sessions than the other courses because we go deeper, including a lot of live tool walkthroughs (Ahrefs, Screaming Frog, Search Console, schema validators). Theory in the first hour, hands-on in the next 30 minutes. Available offline at GTB Nagar Delhi or online via Zoom.

What are the course fees, and is EMI available?

The fee ranges from ₹15,000 to ₹20,000 depending on the cohort. EMI is available — typically ₹7,500 upfront and the balance in 2 instalments over the next month. Talk to me directly for current pricing.

What tools will I learn to use?

Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, PageSpeed Insights, Schema.org Validator, Rich Results Test, Surfer SEO, Frase, BrightLocal, Whitespark, Wayback Machine, and HARO. We'll cover free versions or trial accounts during the course. By the end, you'll know which tool to reach for in which situation.

Will I work on a real website during the course?

Yes. Every phase has a live deliverable on a real Search Extension client site (with their consent). Phase 1 ends with a fixed Core Web Vitals report. Phase 3 ends with a 25-day backlink sprint. Phase 5 capstone is a complete audit deck. You finish with three real-client deliverables in your portfolio.

What jobs / freelance opportunities open up after this?

SEO Specialist, Technical SEO Manager, SEO Lead, Senior SEO Executive, SEO Consultant — all higher-band roles than general digital marketing. On the freelance side, SEO retainers typically range ₹25K–₹1L/month per client. Audit projects can be one-time ₹15K–₹50K each. You learn to charge for outcomes, not hours.

Is AEO / GEO really important to learn now?

Yes — and most agencies haven't caught up. AI Overviews are already capturing 10–25% of search clicks for many queries. ChatGPT and Perplexity are growing as research-first tools. The SEOs who understand how to get cited in these answers are the ones charging premium fees in 2026. We dedicate a full module to it because it's where SEO is heading.

Will I get a certificate?

Yes — a course completion certificate, plus an internship certificate if you continue with Search Extension on live client SEO work after the course. Useful for resumes, LinkedIn, and freelance proposals.

What kind of support is available after the course?

Same as my other courses — direct WhatsApp access to me, indefinitely. SEO is a never-ending game; algorithm updates roll out monthly. Whenever Google or any AI platform changes something, my past students get my take in real time. That post-course access is one of the most-mentioned things in my Google reviews.

What is the course duration and class format?

2 months, Monday to Friday, daily 1.5-hour sessions. Available offline at GTB Nagar Delhi or online via Zoom.

What tools will I learn to use?

Ahrefs, SEMrush, Screaming Frog, Search Console, GA4, Surfer SEO, Schema validators, BrightLocal, and more.

Will I work on a real website during the course?

Yes. Every phase has a live deliverable on a real Search Extension client site. You finish with three real-client deliverables.

Do I need prior SEO experience to join?

Some baseline helps. If you're a complete beginner, the 4-month Digital Marketing course first is a better starting point.

How is this different from the main Digital Marketing course?

The DM course is generalist. This is a 2-month deep SEO specialisation going 3× deeper into technical, on-page, off-page, and AI-search SEO.

What jobs / freelance opportunities open up after this?

SEO Specialist, Technical SEO Manager, SEO Lead, SEO Consultant. Freelance SEO retainers typically range ₹25K–₹1L/month per client.

Will I get a certificate?

Yes — course completion certificate plus internship certificate from Search Extension.

What support after the course?

Direct WhatsApp access to me, indefinitely. Especially valuable in SEO where algorithm updates roll out monthly.

What are the course fees, and is EMI available?

₹15,000 to ₹20,000 depending on the cohort. EMI: ₹7,500 upfront, balance in 2 instalments over the next month.

Advance SEO Course
in Delhi — taught by an
SEO specialist.

SEO is splitting. This course teaches all of it.

Built for marketers who want to go deeper.

Built for four kinds of people. You're probably one of them.

SEO Freelancers

Digital Marketers

In-House Marketers

Web Developers

18 modules across 5 phases.

Phase 1 — Technical SEO Foundation

How Search Engines Actually Work

Crawlability & Indexing Deep Dive

Site Architecture & URL Structure

Core Web Vitals & Performance

"Fixed Core Web Vitals on a healthcare client — LCP 4.2s to 1.6s."

Phase 2 — Advanced On-Page SEO

Advanced Keyword Research

Semantic SEO & Content Depth

E-E-A-T & YMYL Content

Schema Markup & Structured Data

"Won 23 featured snippets in 60 days via structured content."

Phase 3 — Off-Page SEO & Authority Building

Backlink Strategy & Quality Signals

Advanced Link Building Tactics

Business Listings & Citations

25-Day Backlink Sprint

"Lifted DA from 8 to 19 — using just the 25-day sprint."

Phase 4 — SEO Specialisations

Local SEO & Google Business Profile

International & Multilingual SEO

E-Commerce SEO at Scale

Programmatic & SaaS SEO

"Local map pack ranking for 8 services — across 4 Delhi locations."

Phase 5 — AEO, GEO & the Final Audit Capstone

AEO & GEO — Optimising for AI Search

Complete SEO Audit — Capstone Project

"Landed my first ₹40K SEO retainer — using my capstone deck."

FAQs

Specialise in SEO — and stop competing with generalists.

Advance SEO Course in Delhi — taught by an SEO specialist.

SEO is splitting. This course teaches all of it.

Built for marketers who want to go deeper.

Built for four kinds of people. You're probably one of them.

SEO Freelancers

Digital Marketers

In-House Marketers

Web Developers

18 modules across 5 phases.

Phase 1 — Technical SEO Foundation

How Search Engines Actually Work

Crawlability & Indexing Deep Dive

Site Architecture & URL Structure

Core Web Vitals & Performance

"Fixed Core Web Vitals on a healthcare client — LCP 4.2s to 1.6s."

Phase 2 — Advanced On-Page SEO

Advanced Keyword Research

Semantic SEO & Content Depth

E-E-A-T & YMYL Content

Schema Markup & Structured Data

"Won 23 featured snippets in 60 days via structured content."

Phase 3 — Off-Page SEO & Authority Building

Backlink Strategy & Quality Signals

Advanced Link Building Tactics

Business Listings & Citations

25-Day Backlink Sprint

"Lifted DA from 8 to 19 — using just the 25-day sprint."

Phase 4 — SEO Specialisations

Local SEO & Google Business Profile

International & Multilingual SEO

E-Commerce SEO at Scale

Programmatic & SaaS SEO

"Local map pack ranking for 8 services — across 4 Delhi locations."

Phase 5 — AEO, GEO & the Final Audit Capstone

AEO & GEO — Optimising for AI Search

Complete SEO Audit — Capstone Project

"Landed my first ₹40K SEO retainer — using my capstone deck."

FAQs

Specialise in SEO — and stop competing with generalists.

Advance SEO Course
in Delhi — taught by an
SEO specialist.