New Batch · Starting Soon 5.0 ★★★★★ 29 reviews

E-Commerce Marketing
Course in Delhi —
specialisation track.

A focused 3-month deep dive into Shopify, Amazon, Flipkart, Google Shopping and Meta Ads. Built for entrepreneurs launching a D2C store, sellers scaling on marketplaces, and freelancers who want to specialise in e-commerce growth. Hands-on with real product catalogues at Search Extension.

21
Modules
3 mo
Duration
5
Phases
6+
Tools
Daily 1-hour sessions · Mon–Fri · Real store builds · Fees: ₹16,000–₹19,000 with EMI
Shanu Quraishi — E-Commerce Marketing Trainer & Agency Founder in Delhi
Your Mentor
Founder · Search Extension
Shanu Quraishi
3 mo Duration
21 Modules
D2C Focus
Live store
builds
Founder of Search Extension
7+ years in Digital Marketing
100+ client projects delivered
500+ students trained
5.0 ★ · 29 reviews
The Course, In Plain Words

Build, list, advertise, and scale — end to end.

Shanu Quraishi teaching e-commerce marketing at GTB Nagar Delhi
● Live class · GTB Nagar, Delhi

A specialisation built for doers, not viewers.

Most e-commerce courses you'll find online stop at "set up a Shopify store" and "launch a Facebook ad." That's the easy part. The hard part is everything after — listing optimization on Amazon, dynamic product ads on Meta, Performance Max on Google, fixing CAC when ROAS drops in week three.

This 3-month specialisation teaches the full e-commerce growth stackShopify development, Amazon and Flipkart selling, paid advertising on Google and Meta, plus AI tools for creatives and campaign optimization. Every concept is taught with a real product catalogue we'll build on day one.

Mon–Fri, one hour a day. 21 modules across 5 phases. You finish with a live store, real ad campaigns, and a portfolio worth showing to a client or a hiring manager.

Who joins this course

Built for four kinds of people. You're probably one of them.

🛍️

D2C Founders

  • Launching your own product line
  • Build your Shopify store yourself
  • Run ads without depending on agencies
  • Save lakhs in setup & ad fees
📦

Marketplace Sellers

  • Already selling on Amazon or Flipkart
  • Improve listings & conversion
  • Run sponsored marketplace ads
  • Add Shopify as a D2C channel
🚀

E-Commerce Freelancers

  • Specialise in a high-paying niche
  • Build retainer-worthy expertise
  • Land first ₹20K+ store-build client
  • Pricing & proposal frameworks
💼

Marketing Pros

  • Add e-commerce to your skill stack
  • Master Shopping & Performance Max
  • Dynamic product ads on Meta
  • Move from generalist to specialist
The Curriculum

21 modules across 5 phases.

From your first Shopify dashboard to your first profitable Performance Max campaign — built progressively. Phase by phase, you ship something real before moving to the next.

21Modules
5Phases
3Months
6+Tools

Phase 1 — E-commerce & Shopify Foundations

Start with the why before the how. Business models, D2C concepts, the platform landscape — then dive straight into Shopify. By the end of this phase, you've connected a domain, set up a store, and customised a theme.

01
E-commerce Fundamentals
Beginner· Foundation module
+
  • E-commerce business models — D2C vs B2B vs B2C
  • D2C concepts and unit economics
  • Platform overview — Shopify, WooCommerce, Magento, custom
  • Marketplace vs own-store strategy
  • Common e-commerce pitfalls and how to avoid them
  • Choosing the right model for your product
02
Shopify Setup
Hands-on· Live store creation
+
  • Shopify account creation & plan selection
  • Domain purchase and DNS connection
  • Store setup wizard walkthrough
  • Dashboard overview & navigation
  • Currency, language & region settings
  • Practical: Buy a domain and set up your first store
03
Theme & Design
Creative· Visual design
+
  • Free vs paid theme selection
  • Theme customization without code
  • Homepage design — sections, banners, layouts
  • Product page design & structure
  • Brand colours, typography & logo placement
  • Mobile-first design considerations
04
Product Management
Catalogue· Data & structure
+
  • Product upload — title, description, images
  • Product variants — size, colour, material
  • Pricing strategy & compare-at prices
  • Collections — manual vs automated
  • SEO fields per product
  • Bulk upload via CSV
★ Live Build from this phase

"Shipped my first Shopify store by week 3."

Vikram from the last cohort launched a clothing-brand store during this phase — connected a custom domain, customised the Dawn theme, uploaded 24 SKUs with variants, and had a working storefront ready for ads before phase 2 even began.

24SKUs live
3 wksto launch

Phase 2 — Store Operations & Optimization

A store that doesn't convert is just a brochure. This phase covers the payment, shipping, app, optimization, email, and order management layer — everything that turns a storefront into a working business.

05
Store Configuration
Operations· Backend setup
+
  • Payment gateway setup — Razorpay, Stripe, COD
  • Shipping rates & carrier integration
  • Tax settings — GST configuration for India
  • Checkout customization
  • Customer accounts & legal pages
  • Test transaction walkthrough
06
Essential Apps
Tools· App ecosystem
+
  • Must-have Shopify apps for any new store
  • Reviews app — Loox, Judge.me, Yotpo
  • Upsell & cross-sell apps
  • Currency converter & geo-targeting
  • WhatsApp integration apps
  • App cost management & trial strategy
07
Store Optimization
CRO· Conversion focus
+
  • UX optimization principles
  • Mobile responsiveness checks
  • Page speed optimization
  • Product photography standards
  • Trust signals — badges, reviews, guarantees
  • Conversion-focused product page layout
08
Shopify Email Marketing
Retention· Native tool
+
  • Shopify Email setup & pricing
  • Campaign creation directly from Shopify
  • Templates & brand consistency
  • Subscriber segmentation
  • Newsletter sends & promotional campaigns
  • Performance tracking inside Shopify
09
Automation Setup
Lifecycle· Auto-flows
+
  • Abandoned cart email flows
  • Welcome series for new subscribers
  • Post-purchase follow-ups
  • Customer segmentation rules
  • Win-back campaigns for inactive customers
  • Practical: Build a 3-email abandoned cart flow
10
Order Management
Fulfilment· Operations
+
  • Order processing workflow
  • Customer profile management
  • Fulfilment process — pick, pack, ship
  • Returns & refunds setup
  • Customer service templates
  • Inventory management basics
★ Live Case Study from this phase

"Recovered 18% of abandoned carts in the first month."

Neha from a previous cohort built a 3-email abandoned cart flow for her handmade jewellery store. Combined with a WhatsApp reminder app, recovery rate jumped from 4% (manual follow-ups) to 18% — turning into ₹42,000 in extra revenue in the first month alone.

18%recovery rate
₹42Kextra revenue

Phase 3 — Marketplaces on Amazon & Flipkart

Most D2C brands eventually sell on marketplaces too. This phase covers the seller-side stack for Amazon and Flipkart — account setup, listing optimization, and the basics of running sponsored ads on both platforms.

11
Amazon Seller Central
Marketplace· Account & dashboard
+
  • Amazon Seller Central account setup
  • Document requirements & verification
  • Individual vs Professional seller plans
  • Dashboard navigation & key sections
  • Brand Registry & benefits
  • Fee structure understanding — referral, FBA, storage
12
Product Listing on Amazon
Catalogue· Optimization
+
  • Catalogue creation — single & bulk upload
  • Title optimization with Amazon SEO
  • Bullet point structure that converts
  • A+ content basics for branded sellers
  • Image stack — main image, lifestyle, infographic
  • Keyword research for product listings
  • Backend search terms
13
Flipkart Seller Panel
Marketplace· India-first
+
  • Flipkart Seller Hub account setup
  • Documentation & bank verification
  • Product listing & category mapping
  • Pricing & commission structure
  • Flipkart-specific SEO considerations
  • Smart Fulfilment vs self-ship
14
Marketplace Ads
Paid· Sponsored campaigns
+
  • Amazon Sponsored Products — auto vs manual
  • Keyword harvesting from auto campaigns
  • Sponsored Brands & Sponsored Display
  • ACOS & TACOS targeting
  • Flipkart Product Listing Ads (PLA)
  • Bid strategy & budget pacing
  • Practical: Launch your first marketplace ad
★ Live Case Study from this phase

"Halved ACOS on Amazon Sponsored Products in 21 days."

Priyanka from cohort #14 took her family's home decor brand on Amazon. Restructured listings with proper keyword backend, launched separate auto and manual campaigns, harvested converting keywords every 7 days. ACOS dropped from 38% to 17% within 21 days.

21 daysturnaround
38% → 17%ACOS

Phase 4 — Paid Advertising on Google & Meta

This is where most e-commerce courses fall apart. We go deep into Google Merchant Center, Shopping campaigns, Performance Max, plus Meta DPA and dynamic catalogue ads. By the end, you're running campaigns with real budgets on a real product feed.

15
Google Ads Setup for E-commerce
Foundation· Merchant Center
+
  • Google Ads account structure for e-commerce
  • Google Merchant Center setup & verification
  • Product feed creation & submission
  • Feed troubleshooting — common errors
  • Linking Merchant Center to Google Ads
  • Conversion tracking with Google Tag
16
Shopping Campaigns & Performance Max
Advanced· PMax deep dive
+
  • Standard Shopping campaign setup
  • Performance Max — what it is & how it works
  • Asset groups & listing groups
  • Audience signals for PMax
  • Budget & bidding strategy for PMax
  • Analyzing PMax insights reports
  • When NOT to use PMax
17
Meta Ads Setup for E-commerce
Foundation· FB & IG
+
  • Meta Business Manager setup
  • Pixel installation & verification
  • Conversion API for iOS-affected tracking
  • Standard events for e-commerce
  • Catalogue setup in Meta Commerce Manager
  • Connecting Shopify to Meta catalogue
18
Product Catalog Ads (DPA)
Dynamic· Catalog Ads
+
  • What are Dynamic Product Ads
  • Setting up product sets
  • Prospecting DPAs vs retargeting DPAs
  • Advantage+ Shopping campaigns
  • Creative variations & templates
  • Practical: Launch a retargeting DPA
19
Campaign Strategy
Strategy· Scaling
+
  • Budget planning & allocation across channels
  • Funnel-stage campaign mapping
  • Scaling rules — when to push, when to hold
  • ROAS vs CAC vs LTV tracking
  • Creative testing frameworks
  • Optimization cadence — daily, weekly, monthly
★ Live Case Study from this phase

"4.2× ROAS on Performance Max in the first month."

Rohit from cohort #13 took an apparel D2C brand from his uncle's business. Built a clean Merchant Center feed, structured PMax with proper audience signals, optimized weekly based on insights reports. Ended his first month at 4.2× ROAS on a ₹2L ad spend.

4.2×ROAS
₹2Lmonthly spend

Phase 5 — AI Tools & Performance Tracking

The final phase ties everything together. AI tools for creative production at scale, plus the full performance tracking stack so you know what's working and what isn't — on every platform, in one report.

20
AI for Creatives
AI Stack· Production at scale
+
  • AI image generation tools — Midjourney, Imagen, etc.
  • Product video creation with AI
  • AI copywriting for ads & listings
  • Bulk creative generation workflows
  • Background removal & replacement
  • Maintaining brand consistency with AI tools
  • When to use AI vs hire a designer
21
Performance Tracking
Reporting· Unified view
+
  • Conversion tracking across Google, Meta, Shopify
  • GA4 e-commerce reports — purchases, revenue, items
  • Attribution models & their limitations
  • Building a weekly performance report
  • Multi-channel ROAS calculation
  • Customer Lifetime Value (CLV) tracking
  • Capstone: Full performance report for your store
★ Capstone Outcome from this phase

"Landed an e-commerce manager role before the course ended."

Sneha from cohort #12 used her phase-5 capstone — a complete performance report for a real D2C client — as her interview portfolio piece. Two interviews, one offer. Joined a Gurgaon-based skincare brand as E-commerce Manager before her certificate even arrived.

1 offer2 interviews
Beforecourse end
Tools You'll Master

Six core platforms. One full stack.

Every platform taught hands-on — not slides. By the end of the course, you've built campaigns or stores on all six.

Shopify

Full store build — domain to checkout to email automation.

Amazon Seller Central

Listing optimization, Sponsored Products, A+ content.

Flipkart Seller Hub

Listing setup, Product Listing Ads, marketplace SEO.

Google Ads & Merchant Center

Shopping campaigns, Performance Max, feed optimization.

Meta Ads Manager

Catalogue ads, Advantage+, retargeting, Pixel + CAPI.

AI Creative Tools

ChatGPT, Midjourney, AI ad creatives, product videos.

FAQs

How is this different from the main Digital Marketing course?

The Digital Marketing course is a 4-month generalist program covering everything — SEO, ads, social, content. This E-Commerce course is a 3-month specialist track focused only on e-commerce — Shopify, marketplaces, and product-feed-driven advertising. If you specifically want to build for D2C brands or specialise in e-commerce, this is the focused path.

What is the course duration and class format?

The course runs for 3 months, Monday to Friday, with daily 1-hour sessions. After the theory, every student joins the floor of our agency office to gain practical knowledge and skills on live client stores and ad accounts. Classes are conducted on the projector with live project-based examples.

What are the course fees, and is EMI available?

The course fees range from ₹16,000 to ₹19,000 depending on the cohort. EMI is available — you can split the fee into 2 or 3 instalments. Talk to me directly for the most up-to-date pricing and EMI structure.

We are running this course at this price point to ensure quality education and real-time project-based training stays accessible.

Do I need to know digital marketing before joining?

Not necessarily, but it helps. The course is designed so that anyone with basic computer literacy can join — whether you're a D2C founder with no marketing background, a marketplace seller wanting to scale, or a marketer adding e-commerce to your skill stack. We start from the fundamentals of e-commerce before going deep into Shopify and ads.

If you're completely new to digital marketing, the 4-month Digital Marketing course might be a better starting point — but it's not required.

Will I build a real Shopify store during the course?

Yes. From Phase 1 onwards you'll work on a real Shopify store — either your own product idea or one of the live client catalogues we keep at the agency for training. By end of Phase 2, you have a fully working storefront with payment gateway, shipping, and email automation set up. By end of Phase 4, that same store has live Google Shopping and Meta DPA campaigns running.

Do I need my own ad budget to learn paid ads?

No, you don't need your own budget. We teach paid ads on agency client accounts where you'll get hands-on access to real campaigns with real budgets. You'll see live campaigns, real ROAS, real optimization decisions. If you have your own brand, even better — we'll help you launch your own paid campaigns alongside the training.

Will I get a certificate?

Yes. You'll get a course completion certificate and an internship certificate from our agency Search Extension. Both are useful for job applications, freelance proposals, and LinkedIn. Certificates are issued after you complete the capstone — a full performance report on a real store.

What kind of jobs can I get after this course?

E-Commerce Manager, E-Commerce Marketing Specialist, Performance Marketer (D2C), Amazon Account Manager, Shopify Developer, Marketplace Specialist, Paid Media Manager — these are all roles our students have landed. The e-commerce specialisation is one of the higher-paying tracks in digital marketing because it directly connects to revenue.

If you'd rather freelance, that's also viable — D2C brands often pay ₹15K–₹50K per month for ongoing Shopify management plus ad operations.

Can I take this course online?

The primary mode is offline at our GTB Nagar centre in Delhi. Online slots are available on request — same syllabus, same trainer, just delivered live via Zoom with screen sharing for the practical sessions. Talk to me directly to confirm the next online batch.

What kind of support will I get after the course ends?

The same as my other courses — direct WhatsApp access to me, anytime, even years after the course ends. Whether you're stuck on an Amazon listing rejection, your PMax campaign is misbehaving, or you need help reviewing a client proposal — just message me. That's the deal.

What is the course duration and class format?

The course runs for 3 months, Monday to Friday, with daily 1-hour sessions. After theory, every student joins the floor of our agency office for hands-on practical work on live client stores and ad accounts.

Will I build a real Shopify store during the course?

Yes. From Phase 1 onwards you'll work on a real Shopify store — either your own product idea or one of the live client catalogues we keep at the agency.

Do I need my own ad budget to learn paid ads?

No, you don't need your own budget. We teach paid ads on agency client accounts where you'll get hands-on access to real campaigns.

Can I take this course online?

Yes. Online slots are available on request — same syllabus, same trainer, delivered live via Zoom.

Do I need to know digital marketing before joining?

Not necessarily, but it helps. The course is designed so anyone with basic computer literacy can join — D2C founders, marketplace sellers, or marketers adding e-commerce to their stack.

How is this different from the main Digital Marketing course?

The Digital Marketing course is a 4-month generalist program. This E-Commerce course is a 3-month specialist track focused only on e-commerce — Shopify, marketplaces, and product-feed-driven advertising.

What kind of jobs can I get after this course?

E-Commerce Manager, Performance Marketer (D2C), Amazon Account Manager, Shopify Developer, Marketplace Specialist, Paid Media Manager — all roles our students have landed.

Will I get a certificate?

Yes. Course completion certificate plus an internship certificate from Search Extension.

What kind of support will I get after the course ends?

Direct WhatsApp access to me, anytime, even years after the course ends. Whether it's a listing rejection or a misbehaving campaign — just message me.

What are the course fees, and is EMI available?

The course fees range from ₹16,000 to ₹19,000 depending on the cohort. EMI is available — split into 2 or 3 instalments. Talk to me directly for current pricing and EMI structure.

Your e-commerce career starts with one free class.

Limited seats in the upcoming batch. Book a free demo, get the full curriculum PDF, and meet me at GTB Nagar.

Shanu Quraishi
₹16K–19K · EMI option E-Commerce track · 3 months
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