E-Commerce Marketing D2C & Marketplaces

Scale your
e-commerce brand —
profitably.

Hire me to run the full e-commerce growth stack — Shopify store builds, Amazon & Flipkart listings, Google Shopping & Performance Max, Meta DPA, retention emails, and the analytics that ties it all to revenue. Built for D2C founders and marketplace sellers who want to grow without burning ad budget.

Book a free growth call → WhatsApp me
100+ D2C projects
₹10Cr+ Ad spend managed
6+ Platforms expert
5.0 ★ Google rating
4.2× ROAS Recent avg
Shanu Quraishi — E-Commerce Marketing Specialist
"ROAS without margin is just expensive marketing. We optimise for both."
Shanu Quraishi · E-Commerce Specialist
Founder of Search Extension
Shopify stores built & scaled
Amazon & Flipkart expert
₹10Cr+ ad spend managed
5.0 ★ · 29 reviews
The e-commerce trap

Spending more. Earning less.

If your CAC is rising every month and ROAS is sliding while you scale ad spend — the problem isn't the budget. It's the architecture.

What's slowly killing you

High ROAS in week one. Collapse by week four.

  • Smart Shopping eating your branded search budget
  • Amazon ACOS climbing past 40% because no negative keywords
  • Meta Pixel firing duplicate events, polluting attribution
  • Product feed errors hiding half your catalogue
  • No retention email flow — every customer costs full CAC
  • Abandoned carts ignored. Each one a lost sale.
What we fix together

Architecture first. Spend second.

  • PMax structured properly, branded search separated
  • Amazon listings + Sponsored Products tuned weekly
  • Pixel + Conversion API + GA4 reconciled
  • Merchant Center feed cleaned, all SKUs eligible
  • Klaviyo or Shopify Email flows for retention
  • Abandoned cart recovery + WhatsApp reminders
What I offer

The full e-commerce growth stack — built and managed.

Click any service to see what's included.

Shopify Store Build & Optimization

From domain purchase to live, conversion-optimized storefront. Or fix the one you already have.
Foundation
+

I build Shopify stores the way I'd build my own — for conversion first, aesthetic second. Then we optimise based on real user behaviour data.

  • Domain & hosting setup
  • Theme selection & customization
  • Product catalogue & variants setup
  • Payment gateway integration (Razorpay, Stripe, COD)
  • Shipping & tax configuration
  • Essential apps setup (reviews, upsells, currency)
  • Conversion-focused product pages
  • Mobile-first design & performance tuning

Amazon & Flipkart Marketplace Management

Account setup, listing optimization, Sponsored Products, A+ content, fee management.
Marketplace
+

For most Indian D2C brands, marketplaces matter as much as own-store. I run both ends — listing optimization for organic visibility, plus sponsored ads with ACOS targets you can actually scale on.

  • Amazon Seller Central account setup & verification
  • Flipkart Seller Hub setup & categorization
  • Listing optimization (titles, bullets, A+ content)
  • Image stack — main + lifestyle + infographic
  • Backend search terms & keyword research
  • Sponsored Products (auto + manual harvested)
  • Sponsored Brands & Sponsored Display
  • Brand Registry setup & protection

Google Shopping & Performance Max

Merchant Center feed, Shopping campaigns, PMax with proper asset groups and audience signals.
High-impact
+

Performance Max is powerful but dangerous if set up wrong. Most agencies dump everything into one PMax campaign and call it a day. I structure it — separating branded search, prospecting, retargeting — so you actually see what's profitable.

  • Google Merchant Center setup & feed creation
  • Feed troubleshooting — common rejection fixes
  • Standard Shopping campaigns
  • Performance Max with proper asset groups
  • Audience signals & listing groups
  • Branded search exclusion strategy
  • Bid strategy & budget pacing
  • PMax insights report analysis

Meta Ads & Dynamic Product Ads

Pixel setup, Conversion API, catalogue sync, prospecting + retargeting DPAs, Advantage+ campaigns.
Paid social
+

Meta Ads work for e-commerce when tracking is reliable. Most stores have a Pixel that fires twice or doesn't fire at all. I fix that first, then build the campaign architecture on top.

  • Meta Business Manager setup
  • Pixel + Conversion API installation
  • Catalogue sync from Shopify
  • Product set creation by category, margin, intent
  • Prospecting DPA campaigns
  • Retargeting DPA campaigns
  • Advantage+ Shopping campaigns
  • Creative variations & testing framework

Retention — Email, WhatsApp, SMS

The cheapest channel everyone skips. Abandoned cart flows, welcome series, win-back campaigns, lifecycle automations.
Margin
+

Every D2C brand obsesses over CAC and forgets LTV. Retention is where the margin lives. Email + WhatsApp + SMS — running together — can recover 18-25% of abandoned carts and double customer LTV.

  • Klaviyo or Shopify Email setup
  • Abandoned cart email flow (3-email sequence)
  • Welcome series for new subscribers
  • Post-purchase follow-ups
  • Win-back campaigns for lapsed customers
  • WhatsApp reminder integration
  • Segmentation & lifecycle automation
  • Monthly retention performance reports

E-Commerce Analytics & Reporting

Unified reporting across Shopify, Google, Meta, marketplaces. Real ROAS, real CAC, real LTV.
Foundation
+

You can't grow what you can't measure. I set up the analytics layer properly — tracking purchases, attribution, blended ROAS, and customer LTV across every channel.

  • GA4 e-commerce setup & enhanced events
  • Google Tag Manager implementation
  • Multi-channel attribution setup
  • Blended ROAS calculation & reporting
  • CAC & LTV tracking per customer cohort
  • Looker Studio dashboards (custom for e-com)
  • Weekly performance reports
  • Monthly business reviews
How I work

From audit to 4× ROAS — the path.

Honest timelines. E-commerce growth needs 90 days minimum before any conclusions.

01

Audit & Setup

Full audit of your store, ad accounts, tracking. Fix Pixel issues, feed errors, broken tracking. Build the analytics foundation.

Weeks 1-2
02

Restructure

Rebuild campaign architecture. Separate branded from prospecting. Set up PMax properly. Clean up Amazon listings.

Weeks 3-4
03

Optimise & Scale

Test new creatives, expand winning campaigns, harvest keywords. Build the retention layer alongside. Scale spend on what's profitable.

Weeks 5-12
04

Compound

Steady-state operations. Monthly business reviews tied to revenue. Seasonal campaign planning. Compound growth quarter on quarter.

Month 4+
E-commerce outcomes worth talking about

Six brands. Six different stories.

Specific. Verifiable. Dashboards shareable on a call with client permission.

Apparel D2C

PMax restructure — apparel brand

Migrated wasteful Smart Shopping setup to structured PMax + separated branded search. ROAS up 2.4×, blended CAC down 38% over 3 months.

4.2×Final ROAS
−38%Blended CAC
Home Decor

Amazon listing fix — home decor

Restructured listings with proper keyword backend, launched separate auto and manual Sponsored Products campaigns. ACOS dropped from 38% to 17% in 21 days.

38% → 17%ACOS
21 daysTurnaround
Jewellery

Retention build — handmade jewellery

3-email abandoned cart flow + WhatsApp reminder. Recovery rate jumped from 4% (manual) to 18%. ₹42K extra revenue in first month.

18%Cart recovery
₹42KMonth 1 lift
Skincare D2C

Full stack build — D2C skincare

Shopify build + PMax + Meta DPA + retention emails. Took brand from 0 to ₹8L MRR in 5 months with healthy 3.8× blended ROAS.

₹8LMonthly revenue
3.8×Blended ROAS
Health Food

Marketplace expansion — health snacks

Brand was Shopify-only. Added Amazon + Flipkart with optimized listings. Marketplaces now contribute 47% of monthly revenue.

47%From marketplaces
2.1×Total revenue
Home Accessories

Meta DPA scaling — home accessories

Pixel + CAPI fixed, catalogue cleaned, prospecting + retargeting DPAs separated. Scaled spend 4× while holding 5.2× ROAS.

5.2×ROAS held
4×Spend scaled

D2C categories I've scaled in.

Apparel Skincare & Beauty Jewellery Health & Wellness Food & Beverages Home Decor Home Accessories Baby & Kids
Engagement models

Three ways to work together.

Pick what fits your brand stage. All options include direct WhatsApp access and weekly check-ins.

One-time

Store & Funnel Audit

Standalone audit for brands who want clarity. Shopify, ad accounts, tracking, retention — full diagnosis.

From ₹40K
One-time engagement
  • Full Shopify store audit (CRO + technical)
  • Ad account audit (Google + Meta)
  • Pixel + tracking diagnosis
  • Amazon & Flipkart listing review
  • Retention layer assessment
  • 90-day prioritised action plan
  • 30-min walkthrough call
Get the audit →
Most chosen

Growth Retainer

Ongoing management across Shopify, ads, marketplaces. Most brands sign up for 6-12 months minimum.

From ₹65K
Per month + ad spend
  • Everything in Store & Funnel Audit
  • Shopify management & optimization
  • Google Ads (PMax + Shopping + Search)
  • Meta Ads (DPA + Advantage+)
  • Marketplace listing optimization
  • Email + WhatsApp retention setup
  • Weekly check-ins, monthly business reviews
Book a strategy call →
Project-based

Shopify Store Build

For brands launching their D2C store from scratch. Domain to live, conversion-optimised storefront.

From ₹75K
One-time project
  • Domain + Shopify setup
  • Theme customization (conversion-first)
  • Product catalogue upload (up to 50 SKUs)
  • Payment + shipping configuration
  • Essential apps setup (reviews, upsells, email)
  • Pixel + GA4 + Tag Manager installation
  • 30 days post-launch support
Start build →

Note: Retainer prices are management fee only — ad spend goes directly to your accounts. Most brands start scaling at ₹2-5L/month in ad spend.

"

We had a Smart Shopping campaign eating ₹1.2L a month with ROAS we couldn't trust. Shanu restructured the whole account in week two — PMax for prospecting, branded search separated, retargeting on Meta. Same budget, 2.4× ROAS within 90 days. Then we scaled.

G
Verified client D2C Apparel · via Google Reviews

Want to grow without burning ad budget?

Book a free 30-min growth call. I'll review your store + ad accounts live and tell you what I'd fix first. No commitment.

Book a free growth call → WhatsApp Me