Online Digital Marketing Course — Live, From Anywhere in India

The Curriculum

27 modules across 5 phases — delivered live online.

The exact same curriculum I teach in the Delhi classroom. Built progressively — you don't touch SEO until you've built your first WordPress site; you don't run ads until you understand the funnel.

141Sessions

75Theory

58Practical

08Tests

Phase 1 — Foundation & Media Creation

Fundamentals first — how digital marketing works, how the internet works, then dive into creative skills (graphic design + video editing) you'll need for every campaign that follows.

Marketing & Digital Marketing Foundations

2 sessions· Beginner

02sessions

Introduction to Marketing vs Digital Marketing
Difference between Digital & Traditional Marketing
Advantages and limitations of Digital Marketing
Why Digital Marketing matters today
How Internet Marketing actually works
Components of the Digital Marketing ecosystem

Internet, Domain, Hosting & SSL

3 sessions· Theory + Practical

03sessions

How the internet works · servers · IP addresses
What is SSL and why it matters
Different types of servers explained
Server-client architecture in plain English
Live domain purchase walkthrough
Hosting setup and configuration
SSL installation demo
Practical: Buy and configure your own domain

Keyword Research

4 sessions· Hands-on with tools

04sessions

Market research methodology
Types of keywords: short tail vs long tail
Localised keywords and buyer intent
Google Keyword Planner deep dive
Uber Suggest, AnswerThePublic walkthrough
The art of picking the right keyword
Practical: Real research for your own business

Website Planning

4 sessions· Strategy module

04sessions

Types of websites: when to use which
eCommerce, business, blog, portfolio sites
Rough layout planning
Elements of a high-converting page
Competitor website evaluation framework
UI rough draft with dummy text
Practical: Plan your own website end-to-end

Graphic Design — Canva & Photoshop

9 sessions· Creative module

09sessions

Canva from scratch — paid vs free
Finding design ingredients and templates
Designing for social media: FB, IG, YT
Profile pics, covers, ad images, thumbnails
Creating shareable infographics
Photoshop interface and basics
Layers, selection tools, shapes
Titles, text, layer styles, gradients
Assignment: 3 social media graphics

Video Editing — KapWing & Filmora

4 sessions· Video module

04sessions

KapWing introduction and basic tools
Titles, text overlays, speed adjustment
Detach and merge audio
Video cutting and corrections
Filmora — full editing workflow
Multi-format exports for different platforms
Reels and Shorts editing techniques

★ Live Case Study from this phase

"Built 3 portfolio pieces from my Mumbai bedroom by week 4."

Aman, an online student from Mumbai, launched a Canva-designed brochure, edited his founder intro video in Filmora, and shipped his first WordPress landing page — all over Zoom. His portfolio had three real assets before SEO even started.

4weeks

3portfolio pieces

Phase 2 — Website & Technical SEO

Now you build real things. WordPress from scratch, then SEO foundations — technical, on-page, page speed, algorithm awareness. By end of this phase, you've built and ranked a working website.

WordPress Website Development

6 sessions· Build a real site

06sessions

WordPress installation from scratch
Features, advantages and limitations
Content creation: posts, pages, media
Categories, tags, comments management
User roles and user management
Plugins: installation, Contact Form 7
Themes: free vs premium marketplace
Menus, widgets, site icons
Final website build and submission

Technical SEO

4 sessions· Foundation of SEO

04sessions

How search engines work — deep dive
How a search query is processed
SEO fundamentals and ranking concepts
Domain and hosting selection for SEO
URL optimization best practices
Redirection codes — 301, 401, 410
Internal linking strategy
XML Sitemap and Robots.txt creation
Practical: Complete technical audit

Web Page Speed & Core Web Vitals

2 sessions· Performance

02sessions

Landing page optimization
Core Web Vitals explained
CLS, LCP, FCP — what they mean
Render blocking resources
Image compression and lazy loading
Practical: Fix your website speed

On-Page SEO

2 sessions· Hands-on

02sessions

General tags: title, meta, description
Core tags and their priority
Open Graph tags for social sharing
Twitter Card tags setup
Facebook Pixel implementation
Schema markup basics

Google Algorithm Updates

2 sessions· Knowledge module

02sessions

Caffeine, Panda, Penguin algorithms
Hummingbird and semantic search
Pigeon for local search
HTTPS/SSL ranking factor
Mobilegeddon and mobile-first indexing
RankBrain and ML in SEO

★ Live Case Study from this phase

"Indexed my first site in 11 days — from Bangalore."

Pooja, an online student based in Bangalore, launched a real estate WordPress site over Zoom-led sessions. Completed a full technical SEO audit, fixed Core Web Vitals (LCP from 4.2s → 1.6s), got her first 8 keywords indexed by week 10.

11days to index

8keywords ranked

Phase 3 — Off-Page SEO & Authority Building

The biggest, deepest phase. Twenty-plus sessions on link building, outreach, business listings, video SEO. By end of this phase, you've executed a 25-day live backlink campaign.

Off-Page SEO & Link Building

20+ sessions· Biggest module

20+sessions

Link building tips and techniques
Domain Authority, Page Authority
White Hat vs Black Hat SEO
Competitor backlink analysis
Social bookmarking strategies
Directory submission tactics
Classified content creation
Blog commenting do's and don'ts
Quora answer marketing
Article and blog submissions
Business listing optimization
YouTube video SEO
PPT submission strategy
Infographic and image submissions
Profile creation across platforms
Guest posting outreach
Press release distribution
Backlink reporting templates
Practical: 25-day backlink strategy

Resume Building & Mock Interviews

2 sessions· Placement prep

02sessions

Marketer's resume framework
ATS-free system resume building
LinkedIn profile optimization
How to find and apply for jobs
1-on-1 mock interviews (over Zoom)
Common questions and winning answers
Salary negotiation tactics

★ Live Case Study from this phase

"Built 47 quality backlinks in 25 days — from Dubai."

Karthik, an NRI student attending from Dubai, ran the 25-day backlink sprint for a Delhi-based home services client (assigned from our agency). Mixed strategy: directory submissions, guest posts, Quora answers. Site's DA moved from 8 to 19 over the next two months.

47backlinks

+11DA points

Phase 4 — Paid Ads & Analytics

Now you spend real money on real ad accounts (yes, online students too — through screen-share access to live client accounts). Google Search Console, GA4, Google Ads (Search, Display, Shopping), and Google My Business.

Google Search Console

5 sessions· Hands-on

05sessions

Search Console setup and verification
Geo-target location settings
Search query analysis
Query filtering and strategy
External links report
Crawl stats and errors
Sitemaps management
Disavow link tools
Mobile usability checks
Manual actions and security issues
Indexing and content issues

Google Analytics (GA4)

2 sessions· Data module

02sessions

Getting started with GA4
Navigating the dashboard
Real-time monitoring
Audience reports and insights
Acquisition and traffic sources
Behaviour and content reports
Demographics and user segments
Custom events and conversion tracking

Google Ads — Search, Display, Shopping

8 sessions· Ad spend module

08sessions

Google Ads ecosystem overview
Where Google Ads show up
Account structure and hierarchy
Bidding strategies — every type
Keyword planning for campaigns
SEMrush competitor research
Keyword organisation in Excel
Pivot tables for keyword themes
Search, Display, Shopping campaigns
Live ad creation and launch

Google My Business (GMB)

1 session· Local SEO

01session

What is a GMB Listing
GMB ranking factors
Optimization of GMB listing
Competitor GMB category research
Handling multiple locations
Reviews — collecting and responding

★ Live Case Study from this phase

"₹15 per lead on Google Ads from Bareilly."

Sahil, an online student from Bareilly, took an agency client's coaching offer to Search Ads. Built keyword themes, set up conversion tracking via GA4, ran a 14-day test — all from his hometown. Landed at ₹15 CPL. Client onboarded him as a freelancer the next month.

₹15cost per lead

14 daysto profitability

Phase 5 — Social, AI & Growth

The final stretch. Social media optimisation, paid social, email marketing, AI for marketers, content marketing, branding, multi-platform ads. You finish with a complete portfolio and freelance launch plan.

Social Media Optimization (SMO)

4 sessions· Multi-platform

04sessions

SMO fundamentals and strategy
Keyword research on social media
Facebook, Instagram, Twitter optimization
Pinterest, LinkedIn optimization
YouTube channel optimization
Content scheduling — FB, YT

Content Creation & Copywriting

3 sessions· Creative module

03sessions

Reliable ideation systems
Copywriting fundamentals
Matching audience tone and vocab
Formats of content: videos, images, blogs
Podcasts, news, tutorials
Q&A content approaches

Social Media Marketing & Meta Ads

3 sessions· Paid social

03sessions

SMM vs management — the difference
Facebook & Instagram engagement ads
Lead generation campaigns
Audience targeting and lookalikes
Pixel and Conversion API
Budget and bidding strategies

Email Marketing

2 sessions· Mailchimp hands-on

02sessions

Email marketing vs other channels
Spam vs not-spam — what's the line
Collecting email addresses ethically
Building your email list
Designing emails in Mailchimp
Avoiding the spam folder

E-Commerce Marketing

1 session· Overview

01session

Channel and product selection
E-commerce SEO essentials
Paid e-commerce ads strategy
Influencer marketing for D2C
Reviews and ratings management
Data analysis and optimization

AI for Marketers

1 session· Future-proof

01session

What is AI vs ML vs Deep Learning
How AI fits into digital marketing
Practical AI roadmap for marketers
ChatGPT for copywriting
AI tools for SEO and content

Marketing Metrics & Terminology

3 sessions· Analytics basics

03sessions

Visibility and impressions
Click, reach, frequency
Engagement and engagement rate
CPC, CTR, conversions
Organic vs inorganic traffic
Practical: Run ads with ₹500/day budget

Content Marketing & Branding

2 sessions· Strategy

02sessions

Why good design matters
Landing page anatomy
Baking social proof into your site
Branding for social media
Sales psychology — reciprocity, scarcity

Other Ad Platforms — YouTube, LinkedIn, Quora, Twitter, Pinterest

2 sessions· Multi-platform

02sessions

YouTube Ads — formats and strategy
LinkedIn Ads for B2B
Pinterest Ads for D2C
Quora Ads for high-intent leads
Twitter/X Ads basics
Cross-platform attribution

Global Trends & Marketing Segmentation

2 sessions· Strategy capstone

02sessions

Mobile dominance trends
Personalization at scale
Video content explosion
Voice search and AI assistants
Identifying and segmenting audiences
Channel selection and measurement

★ Live Case Study from this phase

"Landed two retainer clients before the course ended — without leaving Chennai."

Riya, an online student from Chennai, used her phase-5 capstone to build social presences for two D2C brands. Used ChatGPT for content scaffolding, Mailchimp for retention sequences, Instagram for distribution. Both clients signed retainer contracts before her certificate.

2retainer clients

₹40K/mocombined value

FAQs

Is the online course the same as the offline one?

Yes — exactly the same curriculum, same trainer (me), same 141 sessions, same in-house internship at Search Extension. The only difference is delivery: you join via Zoom instead of physically coming to the Delhi centre. All sessions are also recorded, so if you miss one or want to revise, you can re-watch anytime.

Is this live or recorded?

100% live. Every single session is taught live — no pre-recorded content. You ask questions in real time, you screen-share when stuck, you interact like a real classroom. Sessions are recorded only for revision purposes, but the primary learning is live.

How does the internship work if I'm not in Delhi?

Internships are done remotely. You get access to my agency Search Extension's live client accounts, project management tools, and team Slack. You work on real client SEO, ads, content — guided by me and my team — just like our in-office interns, only from your home. You also get an internship certificate from Search Extension after completion.

Will I get a job after this course?

Yes, placement support is identical to the offline batch. Resume building with ATS-friendly templates, LinkedIn optimization, mock interviews over Zoom, and referrals to my client network and hiring partners across India. Most online students get placed in companies in their own city — Mumbai, Bangalore, Hyderabad, Pune — without needing to relocate.

What are the course fees, and is EMI available?

The fee is ₹30,000 INR. Yes, you can pay in 2 or 3 EMI as per your convenience. In case of EMI, you need to pay ₹10,000 before starting the classes, and the remaining ₹20,000 can be split into two parts and paid over the next 2 months.

What if I miss a live class?

Every session is recorded and uploaded to the student portal within 24 hours. So if you genuinely can't make it — work emergency, family thing, internet issue — you can catch up on your own time. But I strongly recommend attending live for at least 80% of sessions, because the Q&A is what makes the difference.

Do I need any special software or equipment?

Just a laptop with stable internet (4 Mbps+ is enough), a basic webcam, and a microphone. We use Zoom for classes, Google Docs for assignments, and Discord for between-class discussions. All other tools — Canva, WordPress, SEO tools, etc. — we'll cover free versions or trial accounts during the course.

What time are the live classes?

We run multiple batches with different timings — usually morning, late evening (7–8 PM IST), and weekend slots — to accommodate students from different time zones and working schedules. Tell me your preferred time when you book the free demo, and we'll match you with a batch that fits.

Will I get a certificate?

Yes — you'll get both a course completion certificate and an internship certificate from Search Extension. Same as the offline batch. Useful for resumes, LinkedIn, and freelance proposals.

Can I attend from outside India?

Yes. NRI students have attended from Dubai, Singapore, US, UK. We pick batch timings that work for both Indian and overseas students. Skills are built on the Indian market reality, but most concepts transfer globally — and many students use these skills for both Indian and international clients.

Is this live or recorded?

100% live. Every single session is taught live. Sessions are recorded only for revision, but the primary learning is live.

What if I miss a live class?

Every session is recorded and uploaded to the student portal within 24 hours. Catch up on your own time.

What time are the live classes?

Multiple batches — morning, late evening, and weekend slots — to accommodate different time zones and working schedules.

Do I need any special software or equipment?

Just a laptop with stable internet (4 Mbps+), webcam, mic. We use Zoom + Google Docs + Discord.

Can I attend from outside India?

Yes. NRI students have attended from Dubai, Singapore, US, UK. Multiple batch timings for different time zones.

Is this course suitable for beginners?

Yes. Designed for any background — students, freshers, career switchers, homemakers. We start from absolute basics.

Will I get a job after this course?

Yes, placement support is identical to offline. Resume building, mock interviews over Zoom, referrals to my network. Most online students get placed in their own city.

How does the internship work remotely?

You get access to Search Extension's live client accounts and team tools. Work on real client projects guided by me — just from home. Internship certificate at the end.

Will I get a certificate?

Yes — course completion certificate plus an internship certificate from Search Extension.

What are the course fees, and is EMI available?

The fee is ₹30,000 INR. EMI available — ₹10,000 before starting, remaining ₹20,000 in 2 instalments over the next 2 months.

Online Digital Marketing Course — taught live from anywhere in India.

Online doesn't mean watered down.

The same course. Different delivery.

Built for people who can't come to Delhi — but want the real thing.

Outside Delhi NCR

Working Professionals

NRIs & Diaspora

Homemakers & Restarters

27 modules across 5 phases — delivered live online.

Phase 1 — Foundation & Media Creation

Marketing & Digital Marketing Foundations

Internet, Domain, Hosting & SSL

Keyword Research

Website Planning

Graphic Design — Canva & Photoshop

Video Editing — KapWing & Filmora

"Built 3 portfolio pieces from my Mumbai bedroom by week 4."

Phase 2 — Website & Technical SEO

WordPress Website Development

Technical SEO

Web Page Speed & Core Web Vitals

On-Page SEO

Google Algorithm Updates

"Indexed my first site in 11 days — from Bangalore."

Phase 3 — Off-Page SEO & Authority Building

Off-Page SEO & Link Building

Resume Building & Mock Interviews

"Built 47 quality backlinks in 25 days — from Dubai."

Phase 4 — Paid Ads & Analytics

Google Search Console

Google Analytics (GA4)

Google Ads — Search, Display, Shopping

Google My Business (GMB)

"₹15 per lead on Google Ads from Bareilly."

Phase 5 — Social, AI & Growth

Social Media Optimization (SMO)

Content Creation & Copywriting

Social Media Marketing & Meta Ads

Email Marketing

E-Commerce Marketing

AI for Marketers

Marketing Metrics & Terminology

Content Marketing & Branding

Other Ad Platforms — YouTube, LinkedIn, Quora, Twitter, Pinterest

Global Trends & Marketing Segmentation

"Landed two retainer clients before the course ended — without leaving Chennai."

A complete digital marketing book — written from scratch.

DigitalMarketingDecoded

FAQs

Your career switch starts with one free class.

Online Digital Marketing
Course — taught live
from anywhere in India.

Digital
Marketing
Decoded