SEO Specialist & Freelancer Delhi · India-wide

Rank where it
actually matters —
organically.

Hire me for technical, on-page, off-page and the new AEO/GEO layer that most SEOs haven't figured out yet. Subject matter expert with sites ranked globally across Healthcare, Finance, Manufacturing, Travel and Technology — not just basic on-page edits.

Book a free SEO audit call → WhatsApp me
7+ yrs SEO experience
Global Ranked sites
5 Industries deep
5.0 ★ Google rating
AEO & GEO Ready
Shanu Quraishi — SEO Specialist in Delhi
"SEO that's still working six algorithm updates later — that's the bar."
Shanu Quraishi · SEO Specialist
Founder of Search Extension
Ranked sites globally
5 industries deep
1,000+ quality backlinks built
5.0 ★ · 29 reviews
Why most SEO falls flat

Most "SEO services" are just task lists.

A few meta tags, a few directory submissions, monthly "ranking reports" for keywords nobody searches. That's not SEO. Here's what is.

What you usually get

Activity. No outcomes.

  • 20 directory submissions a month, zero ranking impact
  • "Optimized" meta tags for keywords with no search volume
  • Backlinks from PBNs or low-quality sites — risky
  • Technical issues left unfixed for months
  • Reports that show "rankings improved" for irrelevant terms
  • No clue what changed when Google rolls out an update
What I deliver

Rankings tied to revenue.

  • Technical foundation fixed before anything else
  • Keyword strategy mapped to actual buyer intent
  • Quality backlinks from real sites, real outreach
  • Content built around topic authority, not keyword stuffing
  • Reports tied to conversions and pipeline impact
  • Algorithm updates pre-empted, not reacted to
SEO services I offer

From audit to rankings — the whole stack.

Each module can be standalone or part of a retainer. Click into any to see what's included.

Full SEO Audit

2-week deep dive. Technical, on-page, off-page, content, competitor — everything mapped, scored, prioritised.
Starts here
+

Every engagement starts with the audit. No execution until I know exactly what's broken and what needs to ship first. Output is a deck (40-60 slides) with prioritised actions.

  • Crawl analysis (Screaming Frog)
  • Indexing audit & index bloat diagnosis
  • Core Web Vitals scoring
  • On-page audit (template-level + page-level)
  • Backlink profile analysis
  • Content gap analysis
  • Competitor benchmarking (3-5 competitors)
  • 90-day prioritised execution roadmap

Technical SEO

The foundation everyone skips. Crawlability, indexing, schema, Core Web Vitals, JavaScript SEO.
Foundation
+

You can't out-content a broken technical foundation. I fix it first. Then everything else compounds.

  • Robots.txt, sitemap, canonical setup
  • Crawl budget optimization
  • Core Web Vitals fixes (LCP, INP, CLS)
  • JavaScript SEO & rendering fixes
  • Schema markup — full implementation
  • Internal linking architecture
  • Redirect strategy & cleanup
  • Log file analysis for crawl behaviour

On-Page & Content SEO

Topic clusters, content depth, semantic SEO, E-E-A-T. Built around intent, not keyword density.
Strategy
+

On-page is where most agencies waste time. They optimize for the wrong query. I start with intent mapping, build topic clusters, and write for both readers and machines.

  • Intent-based keyword research
  • Topic cluster & pillar page strategy
  • Content briefs for writers
  • Title, meta, header optimization
  • Featured snippet targeting
  • E-E-A-T signals & author bios
  • Internal linking strategy per cluster
  • Content refresh strategy for old posts

Off-Page & Link Building

Quality backlinks. Real outreach. No PBNs, no link farms, no black-hat shortcuts.
Authority
+

Link building is where SEO gets dangerous if done wrong. My approach: fewer links from better sites, with anchor text spread across branded, partial-match, and natural variations.

  • Competitor backlink gap analysis
  • Guest posting on real industry sites
  • Digital PR campaigns
  • HARO & journalist outreach
  • Broken link building
  • Niche edits & resource page links
  • Citation building (for local SEO)
  • Monthly backlink reports with metrics

Local SEO & Google Business Profile

Map pack rankings, review strategy, local citations, location-specific landing pages.
Local-first
+

For service-area businesses — clinics, agencies, consultants, restaurants — local SEO is the highest-ROI channel. Most of it lives in Google Business Profile, not your website.

  • GBP setup & full optimization
  • Categories, services, attributes setup
  • Location-specific landing pages
  • Local citation building & cleanup
  • Review collection & response strategy
  • Local schema implementation
  • Multi-location architecture
  • Map pack ranking optimization

AEO & GEO — AI Search Optimization

The new SEO layer most agencies haven't caught up with. Get cited in AI Overviews, ChatGPT, Perplexity.
New
+

AI Overviews are already capturing 10-25% of search clicks. ChatGPT and Perplexity citation traffic is real and growing. The SEOs who understand this in 2026 are the ones charging premium fees.

  • Content restructuring for AI citation
  • Entity-first writing & entity SEO
  • llms.txt implementation
  • Original research & quotable statistics
  • FAQ schema for direct answer extraction
  • Tracking AI traffic sources
  • ChatGPT, Perplexity, Gemini citation analysis
  • AI Overview source optimization
How I work

The SEO sprint, broken down.

Standard timelines so you know exactly what's happening when.

01

Audit

2 weeks. Technical, on-page, backlinks, competitors, content. Deliverable: prioritised audit deck with 90-day roadmap.

Weeks 1-2
02

Technical Fixes

Crawlability, Core Web Vitals, schema, internal links. The boring foundation work that 80% of SEO outcomes depend on.

Weeks 3-6
03

Content & Authority

Topic clusters published. 25-day backlink sprint executed. AEO content layer introduced. This is where rankings start moving.

Weeks 7-12
04

Scale & Defend

Monthly content + backlink cadence. Algorithm-update monitoring. Quarterly strategy reviews. SEO is a long game.

Month 4+
SEO outcomes worth talking about

Real rankings. Real revenue.

Six recent SEO engagements. Dashboards shareable on a call with client permission.

Healthcare

Core Web Vitals fix — healthcare site

LCP 4.2s → 1.6s without a code overhaul. Deferred non-critical JS, served WebP, removed unused scripts. 14 commercial keywords moved up to page 1 within 6 weeks.

4.2s → 1.6sLCP improvement
14Keywords to page 1
B2B SaaS

Featured snippet sprint — B2B SaaS

Restructured 47 existing posts with TOC, FAQ schema, HowTo schema. Captured 23 featured snippets in 60 days. CTR on those pages: +41%.

23Featured snippets
+41%CTR uplift
Local Services

25-day backlink sprint — home services

47 quality backlinks built in 25 days. Mix of directory submissions, guest posts, niche edits, Quora answers. DA moved from 8 to 19, lead volume 2.3×.

+11DA points
2.3×Lead volume
Multi-location

Local SEO — dental practice

4 Delhi locations. Rebuilt all GBPs, created location landing pages with proper schema, ran a 30-day citation cleanup. 32 map pack rankings, +78% calls.

32Map pack rankings
+78%Calls from search
Manufacturing

Industrial B2B — commercial keywords

Drainage solutions company. Page 1 for 47 high-intent commercial keywords across 8 product categories. Lead form fills tripled in 5 months.

47Page-1 keywords
3.1×Lead form fills
Travel

Content cluster — boutique travel

8 destination-guide clusters published over 4 months. Featured snippets on 11 high-volume Goa & Himachal queries. Organic bookings up 4.6×.

11Featured snippets
4.6×Organic bookings

Five industries I've ranked sites in.

Healthcare Finance Manufacturing Travel Technology & SaaS E-Commerce Real Estate Education
Engagement models

Three ways to work with me on SEO.

Pick the engagement model that fits your stage. All options include direct WhatsApp access.

One-time

SEO Audit

Standalone audit for brands who want clarity. 40-60 slide deck, prioritised actions, no retainer required.

From ₹35K
One-time engagement
  • Full technical SEO audit
  • On-page audit (template + page level)
  • Backlink profile assessment
  • Content gap analysis
  • Competitor benchmarking (3-5)
  • 90-day prioritised roadmap
  • 30-min walkthrough call
Get the audit →
Most chosen

SEO Retainer

Ongoing SEO — technical, on-page, off-page, content. Typically 6-12 months because SEO is a long game.

From ₹45K
Per month
  • Everything in SEO Audit
  • Technical SEO fixes (ongoing)
  • On-page optimization (4 pages / month)
  • Content briefs (4-6 / month)
  • Backlink building (8-12 quality links / month)
  • Monthly ranking + traffic reports
  • Direct WhatsApp access throughout
Book a call →
Specialist track

AEO/GEO Consulting

For brands serious about getting cited in AI Overviews and ChatGPT. The new SEO layer, done right.

From ₹60K
Per month
  • Content restructuring for AI citation
  • Entity SEO & schema layering
  • llms.txt implementation
  • Original research production support
  • FAQ & HowTo schema buildout
  • AI traffic source tracking setup
  • Monthly AI citation audit
Apply for AEO/GEO →

Note: SEO is a long-game discipline. Most measurable wins show up 3-6 months in. I won't take an engagement under 4 months because it doesn't serve you.

"

Three SEO agencies told us our site was "fine" and just needed more backlinks. Shanu found 47 technical issues in week one — including a robots.txt rule that was blocking our highest-converting page. Three months later, we're on page 1 for our main commercial query.

G
Verified client Manufacturing · via Google Reviews

Want to actually rank — not just "do SEO"?

Book a free 30-min audit call. I'll review your site live and tell you what I'd fix first. No commitment.

Book a free audit call → WhatsApp Me