New Batch · Starting Soon 5.0 ★★★★★ 29 reviews

Advanced Social Media
Marketing Course —
Meta Ads deep dive.

A focused 3-month performance marketing specialisation built around Meta Ads (Facebook & Instagram) — Pixel + Conversion API setup, ad psychology, creative production, retargeting funnels, and scaling. Real spend on real agency client accounts. Built for marketers, freelancers, and D2C operators who want to actually scale paid social.

21
Modules
3 mo
Duration
5
Phases
Live
Campaigns
Book Free Demo Class → See Curriculum
Mon-Fri · Daily 1-hour sessions · Real ad spend · ₹14,000-₹17,000 with EMI
Shanu Quraishi — Social Media Marketing Trainer in Delhi
Your Mentor
Founder · Search Extension
Shanu Quraishi
3 mo Duration
21 Modules
Meta Focus
↗ Pixel + CAPI
included
Founder of Search Extension
Meta ads specialist
₹10Cr+ ad spend managed
500+ students trained
5.0 ★ · 29 reviews
The Course, In Plain Words

Stop "boosting posts." Start scaling campaigns.

Shanu Quraishi teaching Meta Ads at GTB Nagar Delhi
• Live class · GTB Nagar, Delhi

Performance marketing on Meta — done properly.

Most "social media marketing" courses out there teach you to schedule reels, use hashtags, and "boost" posts. That's content management, not marketing. Real social media marketing is running profitable Meta ad campaigns at scale — with Pixel + Conversion API set up correctly, retargeting funnels built right, and budget decisions that don't bleed money.

This 3-month specialisation goes deep into Meta Ads (Facebook & Instagram) — business understanding, competitor analysis, ad psychology, creative production, Pixel + CAPI setup, retargeting, and scaling. Every concept taught on a real product or service catalogue from agency clients.

Mon-Fri, daily 1-hour sessions. 21 modules across 5 phases. By the end, you can run profitable Meta campaigns for D2C brands, lead-gen businesses, or your own ventures.

Who joins this course

Built for four kinds of people. You're probably one of them.

💽

D2C Founders

  • Run your own Meta Ads, save lakhs in fees
  • Understand Pixel, CAPI, attribution properly
  • Scale ad spend without crashing ROAS
  • Stop guessing what creatives will work
💼

Aspiring Freelancers

  • Specialise in Meta Ads — high-paying niche
  • Land ₹20K-50K/month retainer clients
  • Real ROAS reports for portfolio
  • Internship at Search Extension included
📊

In-House Marketers

  • Take ownership of Meta Ads internally
  • Manage agency vendors confidently
  • Move into performance marketing roles
  • Build retention & lifecycle funnels
🎯

Agency Aspirants

  • Add Meta Ads to your service stack
  • Master DPA & Advantage+ campaigns
  • Build retainer income around paid social
  • Creative production workflows
The Curriculum

21 modules across 5 phases.

From business understanding to scaled campaigns. Built progressively — you don't run ads until you understand the funnel; you don't scale until tracking is bulletproof.

21Modules
5Phases
3Months
MetaStack

Phase 1 — Strategy, Research & Psychology

Before you touch Ads Manager, you understand the business, the customer, and the psychology that makes ads work. This is the difference between throwing budget and running campaigns.

01
Social Media Overview & Role in Growth
Foundation· Big picture
+
  • Role of social media in business growth in 2026
  • Organic vs paid — where the real ROI is
  • Facebook vs Instagram — platform behaviour differences
  • Where Meta Ads fit in the full marketing stack
  • Common Meta Ads myths debunked
02
Business Understanding
Strategy· Pre-campaign work
+
  • Understanding business goals & customer journey
  • Defining unit economics for ad budgets
  • Customer Lifetime Value (LTV) calculation
  • Setting realistic ROAS & CAC targets
  • Aligning ad strategy with business stage
03
Competitor Research
Hands-on· Ads Library deep dive
+
  • Facebook Ads Library analysis — the goldmine
  • Identifying competitor winning ads
  • Decoding hooks, angles & creative formats
  • Reverse-engineering competitor funnels
  • Building a swipe file for inspiration
  • What to copy, what to avoid
04
Ad Psychology
Creative thinking· Why ads work
+
  • Understanding hooks, angles & buyer intent
  • The 7-second attention window
  • Pain-agitate-solution framework
  • Emotion vs logic in ad copy
  • Building urgency & scarcity ethically
  • Buyer awareness levels & matching ad messaging
05
Content Strategy & Ad Funnel
Strategy· Full funnel thinking
+
  • Ad content planning & creative direction
  • Awareness, consideration & conversion funnel
  • TOFU-MOFU-BOFU ad messaging
  • Content calendar for paid social
  • Mapping creatives to funnel stage
★ Live Case Study from this phase

"Reverse-engineered a competitor funnel — 2.3× CTR lift."

A student studied the Ads Library for a competing skincare brand, decoded their top-performing ad angles (problem-aware vs solution-aware), and applied the same framework to her own client. CTR doubled, CPC dropped 35% — before any technical optimization.

2.3×CTR lift
−35%CPC drop

Phase 2 — Setup, Tracking & Foundation

The unglamorous foundation that 70% of ad accounts get wrong. Pixel, CAPI, ad account access, audience setup. Get this right, and every campaign after performs better.

06
Ad Formats Overview
Foundation· Format playbook
+
  • Image ads — when they still work
  • Video ads — the dominant format now
  • Carousel ads — multi-product showcase
  • Reel ads & Stories ads — vertical-first
  • Collection ads & instant experiences
  • Format selection by funnel stage
07
Meta Business Manager Setup
Hands-on· The control centre
+
  • Meta Business Manager account creation
  • Business verification process
  • Brand pages & Instagram account linking
  • Domain verification setup
  • Currency & time-zone configuration
  • Common Business Manager errors & fixes
08
Ad Account Access & Permissions
Operations· Client handling
+
  • Business Manager roles & permissions
  • Client account access — partner method
  • System users for agencies
  • Payment method setup & billing
  • Account spend limit & payment thresholds
  • Multi-user collaboration best practices
09
Facebook Pixel Setup
Critical· Tracking foundation
+
  • Pixel creation in Events Manager
  • Pixel installation — direct, GTM, Shopify, WordPress
  • Event tracking setup — the 9 standard events
  • Custom events for non-standard actions
  • Verifying Pixel fires correctly
  • Common Pixel issues & how to debug
  • Pixel + GTM combined setup
10
Conversion API (CAPI)
Advanced· iOS-proof tracking
+
  • What is Conversion API & why it matters
  • Server-side tracking basics
  • CAPI setup — Shopify, WordPress, custom
  • Pixel + CAPI deduplication
  • Event Match Quality (EMQ) score
  • Recovering data lost to iOS 14+
  • Verifying CAPI is delivering events
★ Live Case Study from this phase

"Pixel + CAPI fix — EMQ score 4.2 to 8.9."

A D2C brand had Pixel firing but no CAPI — losing 40%+ of iOS attribution data. Set up server-side tracking via the official Shopify-Meta integration, added customer data parameters. Event Match Quality jumped from 4.2 to 8.9 within a week. CBO algorithms had real data to optimize on.

4.2 → 8.9EMQ score
+40%tracked conversions

Phase 3 — Campaigns, Targeting & Creatives

Now you build. Campaign architecture, audience setup, budget logic, and creative production — the four pillars of running profitable Meta ads.

11
Campaign Structure
Architecture· The hierarchy
+
  • Campaign → Ad Set → Ad hierarchy
  • Campaign objectives — pick the right one
  • Advantage+ vs traditional campaigns
  • CBO (Campaign Budget Optimization) vs ABO
  • Account structure for cold vs warm audiences
  • Naming conventions for clarity
12
Audience Targeting
Strategy· Custom + lookalikes
+
  • Custom audiences — website, video, IG engagers
  • Lookalike audiences — building from best sources
  • Interest audiences — when they still work
  • Detailed targeting vs broad audiences (the modern debate)
  • Audience overlap & how to manage it
  • Excluding audiences for cleaner targeting
13
Budget Strategy
Operations· Allocation logic
+
  • Budget distribution across campaigns
  • Daily vs lifetime budgets
  • Bid strategy — lowest cost, cost cap, bid cap
  • How much to spend before reading results
  • The 70-20-10 rule for budget split
  • Scaling rules — when to push budget
14
Creative Production
Hands-on· Real ad making
+
  • Video recording & ad creatives basics
  • UGC (User Generated Content) sourcing
  • Reels-style ads — vertical, fast-cut, hook-first
  • Static creative production in Canva
  • Video editing essentials for ads
  • Adapting creatives to multiple placements
  • Creative library & testing framework
★ Live Case Study from this phase

"Broad targeting + 12 creatives — 3.6× ROAS week one."

A jewellery D2C brand. Ditched interest-stacking, ran broad with creative diversity (12 ads in one ad set: UGC, founder talking-head, static, carousel). Let Meta's algo pick the winners. Hit 3.6× ROAS in week one — profitable from day one.

3.6×ROAS week 1
12creatives tested

Phase 4 — Optimization & Retargeting Funnels

Live campaigns mean nothing without optimization discipline. This phase covers reading data properly, retargeting funnels that actually convert, and AI tools that 10× creative output.

15
AI Tools for Ads
Modern stack· 10× creative output
+
  • AI-based ad copy & headline generation
  • AI creatives & scripts for video ads
  • ChatGPT prompt library for ad copywriting
  • AI image generators for ad creatives
  • Automating creative variations
  • AI-assisted competitor research
  • When AI helps, when it hurts
16
Campaign Optimization
Operations· Weekly cadence
+
  • CTR, CPC, CPA improvement frameworks
  • Reading the Ads Manager dashboard properly
  • Identifying winning ads vs early signals
  • Frequency management — the ad-fatigue curve
  • Budget adjustment rules
  • Daily & weekly optimization checklist
  • Common mistakes that kill performance
17
Retargeting Strategy
Funnel design· Warm audience plays
+
  • Warm audience & remarketing funnels
  • Video viewer custom audiences
  • Website visitor segmentation by intent
  • Cart abandoners vs product viewers vs purchasers
  • Retargeting ad messaging by funnel stage
  • Frequency caps for retargeting
  • Building a 3-stage retargeting sequence
★ Live Case Study from this phase

"3-stage retargeting funnel — 11× ROAS on warm."

A home decor D2C brand had no retargeting beyond a single "you left something behind" ad. Built a 3-stage funnel — product viewers see lifestyle content, cart abandoners get an offer ad, post-purchase get UGC for repeat orders. Retargeting layer alone delivered 11× ROAS.

11×ROAS on warm
3 stagesfunnel built

Phase 5 — Scaling & Business-Level Strategy

The final stretch — horizontal vs vertical scaling, reading performance reports for real decisions, and building Meta Ads strategy that aligns with full business goals.

18
Scaling Campaigns
Advanced· Horizontal + vertical
+
  • Horizontal scaling — new audiences, new creatives
  • Vertical scaling — budget increases on winners
  • The 20% rule for daily budget increases
  • CBO scaling vs ABO scaling
  • Geographic expansion strategy
  • When to duplicate vs increase budget
  • Surviving the post-scale ROAS dip
19
Ad Performance Analysis
Data-driven· Real decisions
+
  • Reading reports & making decisions
  • Breakdown reports — placement, age, gender
  • Attribution settings — click vs view vs engagement
  • Cross-channel attribution thinking
  • Building a weekly performance report
  • Client reporting format — what to highlight
  • Communicating performance to non-marketers
20
Business-Level Strategy
Strategy capstone· Big picture
+
  • Ads planning based on business goals
  • Stage-of-business ad spend allocation
  • Q1 vs Q4 strategy — seasonality & sales events
  • Product launch ad sequencing
  • Coordinating Meta Ads with other channels
  • Building a 90-day Meta Ads roadmap
21
Capstone Project
Final project· Portfolio piece
+
  • Full Meta Ads strategy doc for a real brand
  • Audience research & competitor analysis deck
  • 90-day campaign roadmap with budget allocation
  • Creative brief for the first 30 days
  • Reporting template setup in Looker Studio
  • Final presentation to a real client (with permission)
★ Capstone Outcome from this phase

"Landed two D2C retainers using capstone deck."

A student from the last cohort used her phase-5 capstone — a full 90-day Meta Ads strategy doc for a real Search Extension client — as her portfolio piece. Pitched two D2C brands. Closed both at ₹25K/month each. ₹50K monthly retainer income within a month of finishing.

2retainer clients
₹50K/mocombined value
Tools You'll Master

Six platforms. One full Meta stack.

Every platform taught hands-on — not slides. By end of course, you've built campaigns on all six.

Meta Ads Manager

Campaign architecture, audience targeting, scaling decisions.

Facebook Business Manager

Account creation, permissions, multi-client management.

Facebook Ads Library

Competitor research, winning ad analysis, swipe-file building.

Meta Pixel & Conversion API

Tracking setup, event configuration, server-side integration.

AI Content & Creative Tools

ChatGPT, AI image generators, video tools for fast ad creative production.

Video & Reel Tools

CapCut, Canva, Filmora — building scroll-stopping vertical ads.

FAQs

Is this just about Facebook & Instagram, or all social platforms?

This course is deep on Meta (Facebook & Instagram) Ads specifically — because that's where 70%+ of D2C ad spend goes in India and that's where the highest-paying freelance work is. We touch other platforms (LinkedIn, YouTube, Twitter) briefly for context, but the depth is on Meta. If you want a broader social/content marketing approach, the 4-month Digital Marketing course is better.

How is this different from the main Digital Marketing course?

The Digital Marketing course is a 4-month generalist program covering SEO, ads, content, social. This Social Media Marketing course is a 3-month deep specialisation, going 3× deeper into Meta Ads specifically — Pixel, CAPI, retargeting funnels, scaling. If you specifically want to be known as the Meta Ads person, this is the right track.

What is the course duration and class format?

The course runs for 3 months, Monday to Friday, with daily 1-hour sessions. Theory in the first half, hands-on optimization on real client accounts in the second. Available offline at GTB Nagar Delhi or online via Zoom.

Do I need to know how to make videos to take this course?

Not at the start. Module 14 covers basic video recording, ad creative production, and editing essentials — enough to make scroll-stopping ads yourself or brief a designer/editor properly. We also cover AI tools and UGC sourcing as alternatives to recording everything yourself.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns, real spend, real scaling decisions. If you have your own brand or freelance client, even better — we'll help you set up and run your own Meta campaigns alongside training. But it's not required.

What are the course fees, and is EMI available?

The fee ranges from ₹14,000 to ₹17,000 depending on the cohort. EMI is available — typically 50% upfront and the balance split across the course duration. Talk to me directly for current pricing.

What jobs / freelance opportunities open up?

Meta Ads Specialist, Performance Marketer, Paid Social Manager, Growth Marketer (D2C), Performance Marketing Lead — all paid-media roles. On the freelance side, Meta Ads management retainers typically range ₹20K-50K/month per client. D2C brands consistently rank Meta Ads expertise as one of the top in-demand skills.

Will I get a certificate?

Yes — a course completion certificate from Shanu Quraishi, plus an internship certificate from Search Extension if you continue with us on live client paid-social work after the course. Useful for resumes, LinkedIn, and freelance proposals.

Is Meta's official Blueprint certification covered?

Yes — we cover the syllabus required to clear Meta's Blueprint certifications (Digital Marketing Associate, Media Buying Professional). But honestly, this course goes far beyond Blueprint — into the real-world optimization decisions that actually move ROAS. Certifications are a bonus, not the goal.

What kind of support is available after the course?

Direct WhatsApp access to me, indefinitely. Meta Ads changes constantly — new campaign types, attribution updates, iOS impact, AI optimizations. When something changes, my past students get my take in real time. That post-course access is one of the most-mentioned things in my Google reviews.

What is the course duration and class format?

3 months, Monday to Friday, daily 1-hour sessions. Available offline at GTB Nagar Delhi or online via Zoom.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns, real spend, real scaling.

Do I need to know how to make videos?

Not at the start. Module 14 covers video recording & ad creative production basics, plus AI tools and UGC alternatives.

Is Meta's official Blueprint certification covered?

Yes — syllabus required for Blueprint certifications is covered, plus far beyond what Blueprint tests.

Is this just about Facebook & Instagram?

This course is deep on Meta (FB & IG) Ads specifically. For broader social/content marketing, the 4-month Digital Marketing course is better.

How is this different from the main Digital Marketing course?

The DM course is generalist. This is a 3-month deep Meta Ads specialisation going 3× deeper.

What jobs / freelance opportunities open up?

Meta Ads Specialist, Performance Marketer, Paid Social Manager. Freelance retainers range ₹20K-50K/month per client.

Will I get a certificate?

Yes — course completion certificate plus internship certificate from Search Extension.

What support after the course?

Direct WhatsApp access to me, indefinitely. Especially valuable in Meta Ads where the platform changes constantly.

What are the course fees, and is EMI available?

₹14,000 to ₹17,000 depending on the cohort. EMI: 50% upfront, balance split across course duration.

Master Meta Ads — on real ad spend.

Limited seats in the next batch. Book a free demo, get the curriculum PDF, and meet me at GTB Nagar.

Call: +91 99363 14502 WhatsApp Me
Shanu Quraishi
₹14K-17K · EMI option Meta Ads specialist · 3 months
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