The Curriculum

12 modules. One straight line.

Built progressively. You don't touch Performance Max until you understand bidding logic. You don't write ad copy until you understand search intent. Every module ships a deliverable.

12Modules

8Weeks

45Days

LiveCampaigns

Google Ads Fundamentals

Theory + Live demo· Ecosystem overview

Google Ads ecosystem overview — the full picture
Search, Display, YouTube, Shopping & Performance Max
How Google Ads works (auction & bidding logic)
Where each campaign type makes sense
Common misconceptions — what Google Ads can and can't do
Quality Score explained the right way

Account Setup & Structure

Hands-on· Clean architecture

Google Ads account creation (live demo)
Billing & payment setup — India-specific
Campaign, ad group & keyword structure
SKAG vs themed ad groups — what works now
Best practices for clean account setup
Account linking — Analytics, Search Console, Merchant Center

Keyword Research & Planning

Hands-on· Tools & intent

Keyword intent understanding — transactional vs informational
Keyword research tools — Keyword Planner deep dive
Match types (Broad, Phrase, Exact) — when to use which
Negative keywords strategy — the wastage killer
Keyword themes & how to group them
Hands-on: Build a keyword plan for a real business

★ Live case study

"Restructured a wasteful account — 40% wastage gone in 2 weeks."

A coaching client's account had 1 ad group with 200 keywords. We restructured into themed ad groups, added 87 negative keywords from search term reports. Wastage dropped 40%, CPL came down from ₹320 to ₹185 — same daily budget.

40%wastage eliminated

₹320 → ₹185CPL improvement

Search Ads (Core Module)

Deep dive· Highest-ROI channel

High-converting search ads creation — from scratch
Responsive Search Ads (RSA) — structure & pinning
Ad copywriting psychology — what makes people click
Ad extensions (assets) setup — all 12 types
Landing page-ad alignment for Quality Score
A/B testing ad creative properly
Live ad creation on a real client account

Display Ads

Hands-on· Cold + remarketing

Display campaign types — standard vs smart
Banner & visual ads strategy
Responsive Display Ads (RDA) setup
Audience targeting — custom, in-market, affinity
Placement targeting & exclusions
Remarketing basics — segment creation
Display budget logic — why it shouldn't equal search

★ Live case study

"₹15 cost per lead with just RSAs — coaching client."

Built keyword themes, set up RSAs with proper headline pinning, added 10 site links + callouts + structured snippets. Ran a 14-day test with ₹500/day budget. Landed at ₹15 CPL. The client onboarded the student as a freelance manager.

₹15cost per lead

14 daysto profitability

YouTube Ads

Video module· Underrated channel

YouTube ads formats (In-stream, Shorts, Discovery)
Bumper ads — the 6-second story
Video ad strategy & hooks — first 5 seconds matter
Audience & placement targeting
Custom intent audiences for YouTube
Brand vs performance campaigns
Video Action Campaigns deep dive
Linking YouTube channel for remarketing

Conversion Tracking

Foundation· Bulletproof setup

Google Tag & conversion setup walkthrough
Website & lead form tracking
Call tracking — click-to-call setup
Event-based tracking with GTM
Enhanced Conversions for accuracy
Cross-domain & cross-device tracking
Common tracking mistakes & how to debug them
Verifying tracking is firing correctly

★ Live case study

"Fixed broken conversion tracking — 3.2× reported leads."

A SaaS client's Pixel was firing on the wrong event. Real lead volume was 3.2× what Google Ads was reporting. After fixing the tag setup, Smart Bidding actually started optimizing properly — CPL dropped 41% in 30 days.

3.2×actual lead volume

−41%CPL drop

Performance Max Campaigns

Advanced· PMax deep dive

PMax campaign structure — what's actually inside
Asset group creation — how to organise them
Audience signals — what they do, what they don't
Listing groups for e-commerce PMax
PMax insights report analysis
Scaling & optimization strategies
When NOT to use PMax — honest framework
Separating branded search from PMax

Bidding & Budget Strategy

Strategy· The brain of campaigns

Manual vs Smart bidding — when to use each
CPA, ROAS, Max Conversions — pick your goal
Target Impression Share for branded campaigns
Budget allocation across campaign types
Scaling rules — when to push, when to hold
Common bidding mistakes & how to avoid them
Bid adjustments for device, location, audience

★ Live case study

"Migrated to PMax + branded split — 4.2× ROAS in a month."

An apparel D2C brand was running wasteful Smart Shopping — cannibalising branded search. We migrated to structured PMax (with audience signals), separated branded search into its own campaign. Same budget. 4.2× ROAS in the first month, blended CAC down 38%.

4.2×ROAS achieved

−38%blended CAC

Optimization Techniques

Operations· Weekly cadence

Search term analysis — weekly harvest
CTR & Quality Score improvement
Wastage control — the negative keyword discipline
Daily & weekly optimization checklist
Reading the recommendations tab properly
When to ignore Google's suggestions
Audience refinement based on data

AI Tools for Google Ads

Future-proof· AI workflow

AI ad copy & headline generation
AI creatives & video tools
ChatGPT prompt library for ad copywriting
Automation & smart insights
Using AI for faster scaling
AI for audience research & competitor analysis
When AI helps, when it hurts

Reporting & Client Handling

Capstone· Career-ready

Google Ads reports — which ones actually matter
Performance analysis — the right way to read data
Client reporting format — my actual template
Looker Studio dashboards for paid media
Freelancing & agency workflow
Pricing, proposals, retainers for ad management
Communicating with non-marketing stakeholders
Capstone: Build a full month's performance report

★ Capstone Outcome from this part of the course

"Signed first ₹25K/month retainer using capstone deck."

A student used the final capstone — a full month's Google Ads performance report on a real Search Extension client — as a sample deliverable in his proposal. Closed his first ₹25,000/month ad management retainer with a Mumbai-based dental clinic 3 weeks after the course ended.

₹25K/moretainer signed

3 weekspost-course

What you'll walk out with

−40%

Ad wastage cut after restructuring — same budget

₹15 CPL

Search Ads campaign on ₹500/day in 14 days

4.2× ROAS

PMax + branded split on an apparel D2C brand

₹25K/mo

First retainer closed using the capstone deck

Google Ads — your questions.

How is this different from the main Digital Marketing course?

The Digital Marketing course is a full generalist program (6 months offline / 4 months online) — Google Ads is one of its modules (covered at intermediate depth). This Google Ads Course is a 45-day deep specialisation, going 3× deeper into Search, Display, YouTube, Shopping, and Performance Max. If you specifically want to be known as the paid-ads person, this is the right track.

Do I need prior marketing experience?

Not strictly, but some baseline helps — if you've seen Google Ads from a buyer's perspective or used Search Console at all, you'll fit in faster. We start from the ecosystem in module 1, but the pace assumes you can absorb technical concepts. If you're a complete beginner with no marketing background, the Digital Marketing course (6 months offline / 4 months online) is a better entry point first.

What is the course duration and class format?

The course runs for 45 days, Monday to Friday, with daily 1-hour sessions. Theory in the first half, hands-on optimization on real client accounts in the second. Available offline at Lalita Park, Laxmi Nagar, Delhi or online via Zoom.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns, real spend, real optimization decisions. If you have your own business or freelance client, even better — we'll help you set up and run your own campaigns alongside training. But it's not required.

What are the course fees, and is EMI available?

The fee is a flat ₹15,000 + 18% GST — a minimal, honest price. EMI is available, split into easy instalments. Talk to me directly for the current batch and EMI plan.

What jobs / freelance opportunities open up after this?

Google Ads Specialist, PPC Manager, Paid Media Lead, Performance Marketer, Search Marketing Manager — all paid-media roles. On the freelance side, Google Ads management retainers typically range ₹15K-50K/month per client. PMax setup projects can be one-time ₹20K-40K each.

Will I get a certificate?

Yes — a course completion certificate from Shanu Quraishi. Useful for resumes, LinkedIn, and freelance proposals.

Is Google's official Skillshop certification covered?

Yes — we cover the syllabus required to clear Google's Search, Display, Shopping, and Video certifications. But honestly, those certifications are basic. This course goes far beyond what Skillshop tests — into the real-world optimization decisions that actually move ROAS. The certifications are a bonus, not the goal.

What kind of support is available after the course?

Direct WhatsApp access to me, indefinitely. Google Ads changes constantly — new campaign types, deprecated bidding strategies, PMax updates. When something changes, my past students get my take in real time. That post-course access is one of the most-mentioned things in my Google reviews.

Can I take this course online?

Yes. Online slots are available on request — same syllabus, same trainer, delivered live via Zoom with screen-sharing for ad account walkthroughs. Talk to me directly to confirm the next online batch.

What is the course duration and class format?

45 days, Monday to Friday, daily 1-hour sessions. Available offline at Lalita Park, Laxmi Nagar, Delhi or online via Zoom.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns and real spend.

Is Google's official Skillshop certification covered?

Yes — we cover the syllabus required to clear Google's Search, Display, Shopping, and Video certifications.

Do I need prior marketing experience?

Some baseline helps. Complete beginners are better served by the Digital Marketing course (6 months offline / 4 months online) first.

How is this different from the main Digital Marketing course?

The DM course is generalist. This is a 45-day deep Google Ads specialisation going 3× deeper into Search, Display, YouTube, Shopping, PMax.

What jobs / freelance opportunities open up?

Google Ads Specialist, PPC Manager, Paid Media Lead. Freelance retainers range ₹15K-50K/month per client.

Will I get a certificate?

Yes — course completion certificate from Shanu Quraishi.

What support after the course?

Direct WhatsApp access to me, indefinitely. Especially valuable in Google Ads where the platform changes constantly.

What are the course fees, and is EMI available?

A flat ₹15,000 + 18% GST for the full course. EMI available — split into easy instalments.

Google Ads Course
in Delhi — taught by an
agency founder.

Learn Google Ads the way I actually run them.

100% practical. Live ad spend.

Who the Google Ads course is built for.

Aspiring Freelancers

Business Owners

In-House Marketers

Agency Aspirants

12 modules. One straight line.

Google Ads Fundamentals

Account Setup & Structure

Keyword Research & Planning

"Restructured a wasteful account — 40% wastage gone in 2 weeks."

Search Ads (Core Module)

Display Ads

"₹15 cost per lead with just RSAs — coaching client."

YouTube Ads

Conversion Tracking

"Fixed broken conversion tracking — 3.2× reported leads."

Performance Max Campaigns

Bidding & Budget Strategy

"Migrated to PMax + branded split — 4.2× ROAS in a month."

Optimization Techniques

AI Tools for Google Ads

Reporting & Client Handling

"Signed first ₹25K/month retainer using capstone deck."

Five core platforms. One full stack.

Google Ads

Google Keyword Planner

Google Tag Manager

Google Analytics (Basic)

AI Copy & Creative Tools

Looker Studio

Google Ads — your questions.

Google Ads students, in their words.

Master Google Ads — on real ad spend.

Google Ads Course in Delhi — taught by an agency founder.

Learn Google Ads the way I actually run them.

100% practical. Live ad spend.

Who the Google Ads course is built for.

Aspiring Freelancers

Business Owners

In-House Marketers

Agency Aspirants

12 modules. One straight line.

Google Ads Fundamentals

Account Setup & Structure

Keyword Research & Planning

"Restructured a wasteful account — 40% wastage gone in 2 weeks."

Search Ads (Core Module)

Display Ads

"₹15 cost per lead with just RSAs — coaching client."

YouTube Ads

Conversion Tracking

"Fixed broken conversion tracking — 3.2× reported leads."

Performance Max Campaigns

Bidding & Budget Strategy

"Migrated to PMax + branded split — 4.2× ROAS in a month."

Optimization Techniques

AI Tools for Google Ads

Reporting & Client Handling

"Signed first ₹25K/month retainer using capstone deck."

Five core platforms. One full stack.

Google Ads

Google Keyword Planner

Google Tag Manager

Google Analytics (Basic)

AI Copy & Creative Tools

Looker Studio

Google Ads — your questions.

Pair ads with other skills.

Master Program

Offline Digital Marketing

Online Digital Marketing

Advanced SEO

Social Media Marketing

E-Commerce

Google Ads students, in their words.

Master Google Ads — on real ad spend.

Google Ads Course
in Delhi — taught by an
agency founder.