New Batch · Starting Soon 5.0 ★★★★★ 29 reviews

Google Ads Course
in Delhi — taught by an
agency founder.

A focused 2-month deep dive into Search, Display, YouTube, Shopping and Performance Max — with real ad spend on live agency campaigns. Built for marketers, freelancers, and business owners who want to actually run profitable campaigns, not just pass a certification quiz.

12
Modules
2 mo
Duration
5
Phases
₹10Cr+
Spend trained on
Book Free Demo Class → See Curriculum
Mon-Fri · Daily 1-hour sessions · Real ad spend · ₹12,000-₹15,000 with EMI
Shanu Quraishi — Google Ads Trainer in Delhi
Your Mentor
Founder · Search Extension
Shanu Quraishi
2 mo Duration
12 Modules
Live Campaigns
↗ PMax & AI
included
Founder of Search Extension
₹10Cr+ ad spend managed
100+ ad accounts handled
500+ students trained
5.0 ★ · 29 reviews
The Course, In Plain Words

Learn Google Ads the way I actually run them.

Shanu Quraishi teaching Google Ads at GTB Nagar Delhi
• Live campaign · GTB Nagar, Delhi

100% practical. Live ad spend.

Most Google Ads courses you'll find online stop at "how to create a campaign." That's barely 10% of the job. The real skill is diagnosing why a campaign isn't converting, fixing Quality Score, harvesting search terms, building PMax asset groups properly, and reading insight reports without panicking.

This 2-month specialisation teaches all of it — on real agency client accounts, with real spend. You'll see live ROAS, real CPL numbers, and how to make optimization decisions weekly. 12 modules across 5 phases.

Mon-Fri, daily 1-hour sessions. Theory in the first half, hands-on optimization in the second. By the end, you can run a profitable Google Ads campaign for yourself, a freelance client, or a brand you work at.

Who joins this course

Built for four kinds of people. You're probably one of them.

💼

Aspiring Freelancers

  • Specialise in a high-paying niche
  • Land first ₹15K-25K Google Ads client
  • Pricing & proposal templates
  • Real ROAS reports for your portfolio
🚀

Business Owners

  • Run your own ads, save lakhs in agency fees
  • Stop depending on vendors who under-deliver
  • Understand exactly what you're paying for
  • Manage Google Ads as a real channel
📊

In-House Marketers

  • Take ownership of Google Ads internally
  • Audit and manage agency vendors confidently
  • Move into performance marketing roles
  • Higher salary band, focused expertise
🎯

Agency Aspirants

  • Add Google Ads to your service stack
  • Master PMax & Shopping campaigns
  • Build client retainers around paid media
  • Internship at Search Extension included
The Curriculum

12 modules across 5 phases.

Built progressively. You don't touch Performance Max until you understand bidding logic. You don't write ad copy until you understand search intent. Every phase ships a deliverable.

12Modules
5Phases
2Months
LiveCampaigns

Phase 1 — Google Ads Foundations

Most people start by creating a campaign — that's exactly why they fail. We start with the ecosystem, the auction logic, the account architecture. Get the foundation right, everything else compounds.

01
Google Ads Fundamentals
Theory + Live demo· Ecosystem overview
+
  • Google Ads ecosystem overview — the full picture
  • Search, Display, YouTube, Shopping & Performance Max
  • How Google Ads works (auction & bidding logic)
  • Where each campaign type makes sense
  • Common misconceptions — what Google Ads can and can't do
  • Quality Score explained the right way
02
Account Setup & Structure
Hands-on· Clean architecture
+
  • Google Ads account creation (live demo)
  • Billing & payment setup — India-specific
  • Campaign, ad group & keyword structure
  • SKAG vs themed ad groups — what works now
  • Best practices for clean account setup
  • Account linking — Analytics, Search Console, Merchant Center
03
Keyword Research & Planning
Hands-on· Tools & intent
+
  • Keyword intent understanding — transactional vs informational
  • Keyword research tools — Keyword Planner deep dive
  • Match types (Broad, Phrase, Exact) — when to use which
  • Negative keywords strategy — the wastage killer
  • Keyword themes & how to group them
  • Hands-on: Build a keyword plan for a real business
★ Live Case Study from this phase

"Restructured a wasteful account — 40% wastage gone in 2 weeks."

A coaching client's account had 1 ad group with 200 keywords. We restructured into themed ad groups, added 87 negative keywords from search term reports. Wastage dropped 40%, CPL came down from ₹320 to ₹185 — same daily budget.

40%wastage eliminated
₹320 → ₹185CPL improvement

Phase 2 — Search & Display Mastery

The core of Google Ads. Most agencies live in Search. We go deep on ad copywriting, RSAs, extensions, and then move to Display for cold prospecting & remarketing.

04
Search Ads (Core Module)
Deep dive· Highest-ROI channel
+
  • High-converting search ads creation — from scratch
  • Responsive Search Ads (RSA) — structure & pinning
  • Ad copywriting psychology — what makes people click
  • Ad extensions (assets) setup — all 12 types
  • Landing page-ad alignment for Quality Score
  • A/B testing ad creative properly
  • Live ad creation on a real client account
05
Display Ads
Hands-on· Cold + remarketing
+
  • Display campaign types — standard vs smart
  • Banner & visual ads strategy
  • Responsive Display Ads (RDA) setup
  • Audience targeting — custom, in-market, affinity
  • Placement targeting & exclusions
  • Remarketing basics — segment creation
  • Display budget logic — why it shouldn't equal search
★ Live Case Study from this phase

"₹15 cost per lead with just RSAs — coaching client."

Built keyword themes, set up RSAs with proper headline pinning, added 10 site links + callouts + structured snippets. Ran a 14-day test with ₹500/day budget. Landed at ₹15 CPL. The client onboarded the student as a freelance manager.

₹15cost per lead
14 daysto profitability

Phase 3 — YouTube Ads & Conversion Tracking

YouTube is the most underused channel for performance marketing. Plus, before you scale anything, conversion tracking has to be bulletproof — we cover that next.

06
YouTube Ads
Video module· Underrated channel
+
  • YouTube ads formats (In-stream, Shorts, Discovery)
  • Bumper ads — the 6-second story
  • Video ad strategy & hooks — first 5 seconds matter
  • Audience & placement targeting
  • Custom intent audiences for YouTube
  • Brand vs performance campaigns
  • Video Action Campaigns deep dive
  • Linking YouTube channel for remarketing
07
Conversion Tracking
Foundation· Bulletproof setup
+
  • Google Tag & conversion setup walkthrough
  • Website & lead form tracking
  • Call tracking — click-to-call setup
  • Event-based tracking with GTM
  • Enhanced Conversions for accuracy
  • Cross-domain & cross-device tracking
  • Common tracking mistakes & how to debug them
  • Verifying tracking is firing correctly
★ Live Case Study from this phase

"Fixed broken conversion tracking — 3.2× reported leads."

A SaaS client's Pixel was firing on the wrong event. Real lead volume was 3.2× what Google Ads was reporting. After fixing the tag setup, Smart Bidding actually started optimizing properly — CPL dropped 41% in 30 days.

3.2×actual lead volume
−41%CPL drop

Phase 4 — Performance Max & Bidding Strategy

PMax is powerful but dangerous if set up wrong. This phase covers how to structure PMax properly, asset groups, audience signals, and the full bidding-strategy decision tree.

08
Performance Max Campaigns
Advanced· PMax deep dive
+
  • PMax campaign structure — what's actually inside
  • Asset group creation — how to organise them
  • Audience signals — what they do, what they don't
  • Listing groups for e-commerce PMax
  • PMax insights report analysis
  • Scaling & optimization strategies
  • When NOT to use PMax — honest framework
  • Separating branded search from PMax
09
Bidding & Budget Strategy
Strategy· The brain of campaigns
+
  • Manual vs Smart bidding — when to use each
  • CPA, ROAS, Max Conversions — pick your goal
  • Target Impression Share for branded campaigns
  • Budget allocation across campaign types
  • Scaling rules — when to push, when to hold
  • Common bidding mistakes & how to avoid them
  • Bid adjustments for device, location, audience
★ Live Case Study from this phase

"Migrated to PMax + branded split — 4.2× ROAS in a month."

An apparel D2C brand was running wasteful Smart Shopping — cannibalising branded search. We migrated to structured PMax (with audience signals), separated branded search into its own campaign. Same budget. 4.2× ROAS in the first month, blended CAC down 38%.

4.2×ROAS achieved
−38%blended CAC

Phase 5 — AI Tools, Reporting & Client Handling

The final stretch — AI tools for faster ad production, optimization frameworks, weekly reporting, and the freelance/agency workflow that turns this skill into income.

10
Optimization Techniques
Operations· Weekly cadence
+
  • Search term analysis — weekly harvest
  • CTR & Quality Score improvement
  • Wastage control — the negative keyword discipline
  • Daily & weekly optimization checklist
  • Reading the recommendations tab properly
  • When to ignore Google's suggestions
  • Audience refinement based on data
11
AI Tools for Google Ads
Future-proof· AI workflow
+
  • AI ad copy & headline generation
  • AI creatives & video tools
  • ChatGPT prompt library for ad copywriting
  • Automation & smart insights
  • Using AI for faster scaling
  • AI for audience research & competitor analysis
  • When AI helps, when it hurts
12
Reporting & Client Handling
Capstone· Career-ready
+
  • Google Ads reports — which ones actually matter
  • Performance analysis — the right way to read data
  • Client reporting format — my actual template
  • Looker Studio dashboards for paid media
  • Freelancing & agency workflow
  • Pricing, proposals, retainers for ad management
  • Communicating with non-marketing stakeholders
  • Capstone: Build a full month's performance report
★ Capstone Outcome from this phase

"Signed first ₹25K/month retainer using capstone deck."

A student used the phase-5 capstone — a full month's Google Ads performance report on a real Search Extension client — as a sample deliverable in his proposal. Closed his first ₹25,000/month ad management retainer with a Mumbai-based dental clinic 3 weeks after the course ended.

₹25K/moretainer signed
3 weekspost-course
Tools You'll Master

Five core platforms. One full stack.

Every platform taught hands-on — not slides. By end of course, you've built campaigns on all five.

Google Ads

Search, Display, Shopping, Performance Max — full account management.

Google Keyword Planner

Keyword research, search volume, competition, intent analysis.

Google Tag Manager

Conversion tracking, event setup, debugging & verification.

Google Analytics (Basic)

GA4 basics for paid media — conversion tracking, audience reports.

AI Copy & Creative Tools

ChatGPT, AI image generators, video tools for faster ad production.

Looker Studio

Custom dashboards for client reporting — templates included.

FAQs

How is this different from the main Digital Marketing course?

The Digital Marketing course is a 4-month generalist program — Google Ads is one of its phases (covered at intermediate depth). This Google Ads Course is a 2-month deep specialisation, going 3× deeper into Search, Display, YouTube, Shopping, and Performance Max. If you specifically want to be known as the paid-ads person, this is the right track.

Do I need prior marketing experience?

Not strictly, but some baseline helps — if you've seen Google Ads from a buyer's perspective or used Search Console at all, you'll fit in faster. We start from the ecosystem in module 1, but the pace assumes you can absorb technical concepts. If you're a complete beginner with no marketing background, the 4-month Digital Marketing course is a better entry point first.

What is the course duration and class format?

The course runs for 2 months, Monday to Friday, with daily 1-hour sessions. Theory in the first half, hands-on optimization on real client accounts in the second. Available offline at GTB Nagar Delhi or online via Zoom.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns, real spend, real optimization decisions. If you have your own business or freelance client, even better — we'll help you set up and run your own campaigns alongside training. But it's not required.

What are the course fees, and is EMI available?

The fee ranges from ₹12,000 to ₹15,000 depending on the cohort. EMI is available — typically 50% upfront and the balance in the next month. Talk to me directly for current pricing.

What jobs / freelance opportunities open up after this?

Google Ads Specialist, PPC Manager, Paid Media Lead, Performance Marketer, Search Marketing Manager — all paid-media roles. On the freelance side, Google Ads management retainers typically range ₹15K-50K/month per client. PMax setup projects can be one-time ₹20K-40K each.

Will I get a certificate?

Yes — a course completion certificate from Shanu Quraishi, plus an internship certificate from Search Extension if you continue with us on live client paid-media work after the course. Useful for resumes, LinkedIn, and freelance proposals.

Is Google's official Skillshop certification covered?

Yes — we cover the syllabus required to clear Google's Search, Display, Shopping, and Video certifications. But honestly, those certifications are basic. This course goes far beyond what Skillshop tests — into the real-world optimization decisions that actually move ROAS. The certifications are a bonus, not the goal.

What kind of support is available after the course?

Direct WhatsApp access to me, indefinitely. Google Ads changes constantly — new campaign types, deprecated bidding strategies, PMax updates. When something changes, my past students get my take in real time. That post-course access is one of the most-mentioned things in my Google reviews.

Can I take this course online?

Yes. Online slots are available on request — same syllabus, same trainer, delivered live via Zoom with screen-sharing for ad account walkthroughs. Talk to me directly to confirm the next online batch.

What is the course duration and class format?

2 months, Monday to Friday, daily 1-hour sessions. Available offline at GTB Nagar Delhi or online via Zoom.

Do I need my own ad budget to learn?

No. We teach on agency client accounts where you'll see real campaigns and real spend.

Is Google's official Skillshop certification covered?

Yes — we cover the syllabus required to clear Google's Search, Display, Shopping, and Video certifications.

Do I need prior marketing experience?

Some baseline helps. Complete beginners are better served by the 4-month Digital Marketing course first.

How is this different from the main Digital Marketing course?

The DM course is generalist. This is a 2-month deep Google Ads specialisation going 3× deeper into Search, Display, YouTube, Shopping, PMax.

What jobs / freelance opportunities open up?

Google Ads Specialist, PPC Manager, Paid Media Lead. Freelance retainers range ₹15K-50K/month per client.

Will I get a certificate?

Yes — course completion certificate plus internship certificate from Search Extension.

What support after the course?

Direct WhatsApp access to me, indefinitely. Especially valuable in Google Ads where the platform changes constantly.

What are the course fees, and is EMI available?

₹12,000 to ₹15,000 depending on the cohort. EMI: 50% upfront, balance in the next month.

Master Google Ads — on real ad spend.

Limited seats in the next batch. Book a free demo, get the curriculum PDF, and meet me at GTB Nagar.

Call: +91 99363 14502 WhatsApp Me
Shanu Quraishi
₹12K-15K · EMI option Google Ads specialist · 2 months
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