New Batch · Starting Soon 5.0 ★★★★★ 31 reviews

Content Marketing
Specialist Course —
create. distribute. grow.

A focused 2-month specialisation in content strategy, multi-format creation, AI-powered workflows, omni-channel distribution, and analytics — built for marketers who want to stop posting randomly and start building audiences that actually convert.

Enrol Now → See full syllabus
Shanu Quraishi — Content Marketing Trainer
New Batch · Starting Soon
Content Strategist · 500+ students
Shanu Quraishi
2 Months
16 Modules
Mon–Fri Schedule
₹12K+ Fees
↗ AI tools
included
Founder of Search Extension
Real brand content projects
16 modules · 1 continuous syllabus
500+ students trained
5.0 ★ · 31 reviews
The Course, In Plain Words

Content is everywhere. Strategy is rare.

Shanu Quraishi teaching content marketing
● Live sessions · Laxmi Nagar, Delhi

Built for marketers who want to own content.

Everyone is creating content. Very few are creating content that builds an audience, ranks on Google, converts visitors into leads, and sustains a brand for years. The difference is strategy — knowing what to create, for whom, on which platform, at what stage of the buyer journey.

This 2-month specialisation goes beyond "how to write a caption." You'll map complete content journeys, build multi-format content across blogs, reels, videos, carousels, podcasts, and learn how to deploy AI tools without losing your brand voice. Every module produces a real deliverable.

Mon–Fri, 1-hour sessions. 16 modules, one continuous curriculum. You graduate with a complete content calendar, a live portfolio of content pieces, and a distribution framework you can use for any brand — yours or a client's.

Who joins this course

Who Content Marketing is built for.

✍️

Aspiring Content Creators

  • Want to turn content into a career
  • Need strategy, not just posting tips
  • Building a personal brand or niche
📣

Digital Marketers

  • Already know the basics, want to specialise
  • Need to add content as a billable skill
  • Want to lead content strategy for brands
🏢

Business Owners

  • Want to manage content in-house
  • Need to stop outsourcing strategy
  • Growing a D2C or service brand via content
🎯

Freelancers & Agency Folks

  • Want to offer content strategy as a service
  • Need to charge more for content work
  • Building a content-led freelance practice
Full Syllabus

16 modules. Every format. Every platform.

The complete content marketing curriculum — from first principles to AI-powered creation and analytics. No phases to switch. Just scroll and read the whole thing.

16 Modules
2 Months
Mon–Fri Schedule
Live Projects
01
Content Fundamentals & Brand Storytelling

Role of content in marketing · content goals framework · brand voice & tone

8 Sessions
  • What content marketing is (and what it isn't)
  • Content goals: awareness, engagement, leads, conversion
  • Brand voice, tone & personality matrix
  • Content pillars & content buckets framework
  • Owned vs earned vs paid content
  • The content marketing funnel (TOFU, MOFU, BOFU)
02
Audience Research & Buyer Personas

Persona creation · audience behaviour · psychographics

6 Sessions
  • Defining your ideal content audience
  • Buyer persona creation (demographics + psychographics)
  • Audience pain points & content trigger mapping
  • Platform audience analysis (Instagram Insights, YouTube Analytics, GA4)
  • Interview & survey methods for audience research
03
Market & Competitor Research

Content audits · gap analysis · competitor benchmarking

5 Sessions
  • Industry trend spotting & content gap analysis
  • Competitor content audit (what they're doing, what's working)
  • Keyword research for content (informational, commercial, navigational)
  • Google Trends, BuzzSumo, AnswerThePublic — practical use
  • Building a content opportunity matrix
04
Content Journey Mapping

Awareness → Consideration → Conversion content architecture

5 Sessions
  • Mapping content to each stage of the buyer journey
  • Top-of-funnel content that builds trust & reach
  • Mid-funnel content that educates & nurtures
  • Bottom-of-funnel content that converts
  • Retargeting content strategy
  • Customer journey mapping exercise (live, on a real brand)
05
Content Ideation & Planning

Idea generation methods · content calendars · editorial planning

6 Sessions
  • Content idea generation frameworks (SCAMPER, HWC, trending pivots)
  • Building a content bucket system (education, entertainment, promotion, UGC)
  • Monthly content calendar planning
  • Editorial calendar setup in Notion / Trello / Airtable
  • Batch content creation workflow
  • Repurposing one piece of content across 5 formats
06
Blog Writing & Long-Form Content SEO

SEO writing · article structure · storytelling for web

8 Sessions
  • Anatomy of a blog post that ranks AND converts
  • Writing headlines that get clicks (30 headline formulas)
  • Intro hooks & storytelling structure
  • SEO on-page for blogs (H-tags, internal links, keyword density)
  • Writing for featured snippets & People Also Ask
  • Social media captions — long vs short form by platform
  • Live blog writing exercise + peer review
07
Visual Content Design

Graphics for social, web & ads · Canva mastery · brand visual systems

7 Sessions
  • Visual hierarchy & design principles for non-designers
  • Canva Pro — templates, brand kits, batch creation
  • Carousel design that drives saves & shares
  • Infographics — turning data into visual stories
  • Instagram grid aesthetic & visual consistency
  • Designing for different aspect ratios (1:1, 4:5, 9:16, 16:9)
  • Creating a mini brand visual system from scratch
08
Video Content & YouTube Strategy

Video planning · scripting · framing · YouTube SEO

7 Sessions
  • Video content formats by platform (YouTube, LinkedIn, Instagram)
  • Video scripting & storyboarding
  • Mobile shooting tips — lighting, framing, audio
  • Video editing basics (CapCut, VN Editor)
  • YouTube SEO — titles, descriptions, thumbnails, chapters
  • Video CTAs & end screens that convert
  • Live: plan + script a 5-minute explainer video
09
Reels & Short-Form Video

Hooks · storytelling arcs · engagement · trends

6 Sessions
  • The 3-second hook framework (visual + audio + text overlay)
  • Reel narrative arcs — problem-solution, before-after, story-twist
  • Trending audio strategy without chasing every trend
  • Reels retention — keeping viewers till the end
  • Hashtag strategy & reach optimization
  • Cross-posting Reels to TikTok, YouTube Shorts
  • Creating a Reel from scratch — plan to publish
10
Podcast & Audio Content

Podcast planning · recording setup · distribution · promotion

4 Sessions
  • Podcast formats — solo, interview, roundtable
  • Episode structure & show notes writing
  • Budget-friendly recording setup (mic, room, software)
  • Publishing to Spotify, Apple Podcasts, JioSaavn
  • Turning podcast content into 5+ social posts
  • Audiogram creation for social promotion
11
AI for Content Creation

ChatGPT · AI image tools · AI video tools · prompting for content

6 Sessions
  • AI tools stack for content marketers (2026 edition)
  • ChatGPT & Claude for ideation, drafting, editing
  • Prompt engineering for content — templates & workflows
  • AI image generation for social (Midjourney, Ideogram)
  • AI video tools — ElevenLabs, Heygen, CapCut AI
  • Maintaining brand voice while using AI
  • AI content checklist — what to always human-edit
12
Content Optimization by Platform

Platform algorithms · SEO per channel · formatting best practices

5 Sessions
  • Instagram algorithm in 2026 — what gets reach
  • LinkedIn content strategy — organic reach still alive here
  • YouTube — watch time, click-through, chapter markers
  • Blog SEO — featured snippets, E-E-A-T signals
  • Platform-specific formatting (character limits, hashtags, @mentions)
  • Cross-platform content adaptation framework
13
Content Distribution Model

Organic · paid · hybrid · amplification strategy

5 Sessions
  • The COPE model — Create Once, Publish Everywhere
  • Organic distribution — SEO, social, email, community
  • Paid content amplification — Boost, dark posts, sponsored content
  • Influencer & UGC as distribution channels
  • Email marketing for content distribution (newsletter strategy)
  • Content syndication — Medium, LinkedIn Articles, Quora
14
Content Calendar & Scheduling Automation

Monthly planning · scheduling tools · workflow automation

5 Sessions
  • Building a 30-day content calendar from scratch
  • Content scheduling tools — Buffer, Later, Meta Business Suite
  • Batch creation workflow (plan Monday, create Tuesday, publish Wednesday–Friday)
  • Zapier & Make for content automation
  • Seasonal & event-based content planning
  • Managing multiple brand calendars simultaneously
15
Content Analytics & Performance Tracking

KPIs · GA4 · social analytics · content ROI

6 Sessions
  • Content KPIs by goal (reach, engagement, traffic, leads, conversion)
  • GA4 for content — pageviews, scroll depth, time-on-page
  • Instagram, LinkedIn & YouTube native analytics deep dive
  • Building a content performance dashboard
  • A/B testing content formats & headlines
  • Monthly content report — what to include, how to present
16
Capstone — Full Content Strategy for a Real Brand

Live project · 30-day calendar · multi-format content portfolio

Capstone
  • Pick a real brand (yours, a Search Extension client, or assigned)
  • Audit existing content — gaps, opportunities, quick wins
  • Build a complete 30-day content calendar
  • Create 5 live pieces across 3 formats (blog + reel + carousel minimum)
  • Set up analytics tracking and measure Week 1 performance
  • Present a content strategy deck — Shanu reviews & gives feedback
What you walk out with
30-Day
Live content calendar for a real brand, ready to publish
5+
Live content pieces across blog, reel & carousel formats
16
AI & automation tools integrated into your personal workflow
₹25K+
Freelance rate potential for content strategy retainer clients
What you earn

Real projects. Real credentials.

Completion Certificate

Shanu Quraishi + Search Extension certified — recognisable by hiring managers and clients across India.

Content Portfolio

5+ live content pieces across multiple formats — a portfolio you can show any client or employer on day one.

Internship Opportunity

Top-performing students get the chance to work on real client projects at Search Extension agency.

Questions

Things people ask before joining.

If your question isn't here, just WhatsApp or call directly.

Contact Shanu →
Do I need prior marketing experience?

Not mandatory. The course starts from fundamentals and builds up. However, if you have zero knowledge of digital marketing, it helps to do the main Digital Marketing course first (6 months offline or 4 months online) to build a solid base before specialising in content.

Is this course only for writers?

Not at all. Content marketing today is about strategy, visuals, video, audio, and AI tools — not just writing. You'll work across multiple formats. Writing is one module out of sixteen.

Will I learn AI tools like ChatGPT?

Yes — an entire module is dedicated to AI tools for content creation. ChatGPT, Claude, Midjourney, Heygen, ElevenLabs, CapCut AI, and prompting frameworks. You'll learn how to use AI without losing your own voice.

What tools and software will we use?

Canva Pro, CapCut, VN Editor, ChatGPT, Claude, Buffer, Later, Notion, Airtable, GA4, Meta Business Suite, Google Search Console, BuzzSumo, AnswerThePublic, and more. Most tools have free tiers — no major tool purchases required.

What can I do after this course?

Content Marketing Manager, Content Strategist, Social Media Manager, Freelance Content Consultant, or Content Lead at a digital agency. Retainer-based freelance projects in content strategy start from ₹15K–25K per month once you have a strong portfolio.

Is the class online or offline?

Offline at Search Extension, Laxmi Nagar, Delhi. Monday to Friday, 1 hour daily. A live, interactive classroom — not pre-recorded video lectures.

Ready to specialise?

Talk to Shanu. Get all answers in 15 minutes.

Batch size is intentionally small — every student gets personal attention. If Content Marketing is the right specialisation for where you want to go, let's figure that out together.

Enrol & secure your seat → Call directly
Shanu Quraishi — Content Marketing Trainer
Other specialist courses

Explore the full programme.

★ Flagship

Advanced Digital Marketing Master Program

12 months · 5-in-1 · Agency internship Specialist

Advance SEO

2 months · Technical SEO · Live audits Specialist

Google Ads

2 months · PPC · Live ad accounts Specialist

Social Media Marketing

2 months · Meta Ads · Live campaigns Specialist

E-Commerce Marketing

2 months · D2C · Live stores
Shanu Quraishi
Content Marketing Specialist 2 Months · ₹12K–15K
Enrol Now →