SEO Specialist & Freelancer Delhi · India-wide

Rank where it
actually matters —
organically.

Hire me for technical, on-page, off-page and the new AEO/GEO layer that most SEOs haven't figured out yet. Subject matter expert with sites ranked globally across Healthcare, Finance, Manufacturing, Travel and Technology — not just basic on-page edits.

Book a free SEO audit call → WhatsApp me
7+ yrs SEO experience
Global Ranked sites
5 Industries deep
5.0 ★ Google rating
AEO & GEO Ready
Shanu Quraishi — SEO Specialist in Delhi
"SEO that's still working six algorithm updates later — that's the bar."
Shanu Quraishi · SEO Specialist
Founder of Search Extension
Ranked sites globally
5 industries deep
1,000+ quality backlinks built
5.0 ★ · 31 reviews
Who you're hiring

SEO is what I've done most of my career.

When you bring me in for SEO, you're hiring someone who has spent the core of his career on search — not a generalist who dabbles in it.

My SEO track record

Depth you can put to work.

  • Most recent role: Leading SEO Manager
  • Top-level SEO consultant for 2 companies
  • 100+ client projects across multiple industries
  • My own website ranks on these exact tactics
  • Founder of Search Extension
Why it matters for you

A practitioner, not a reseller.

For the core years of my career I focused on just two things — search engine optimisation and paid advertising. By a wide margin, most of my working hours have gone into SEO, and I still do the work hands-on every day. The same playbook that ranks my own site and my clients' sites is exactly what I'll run on yours.

Prefer to learn this skill yourself instead of outsourcing it? I also teach it in my Advance SEO Course.

Why most SEO falls flat

Most "SEO services" are just task lists.

A few meta tags, a few directory submissions, monthly "ranking reports" for keywords nobody searches. That's not SEO. Here's what is.

What you usually get

Activity. No outcomes.

  • 20 directory submissions a month, zero ranking impact
  • "Optimized" meta tags for keywords with no search volume
  • Backlinks from PBNs or low-quality sites — risky
  • Technical issues left unfixed for months
  • Reports that show "rankings improved" for irrelevant terms
  • No clue what changed when Google rolls out an update
What I deliver

Rankings tied to revenue.

  • Technical foundation fixed before anything else
  • Keyword strategy mapped to actual buyer intent
  • Quality backlinks from real sites, real outreach
  • Content built around topic authority, not keyword stuffing
  • Reports tied to conversions and pipeline impact
  • Algorithm updates pre-empted, not reacted to
SEO services I offer

From audit to rankings — the whole stack.

Each module can be standalone or part of a retainer. Click into any to see what's included.

Full SEO Audit

2-week deep dive. Technical, on-page, off-page, content, competitor — everything mapped, scored, prioritised.
Starts here
+

Every engagement starts with the audit. No execution until I know exactly what's broken and what needs to ship first. Output is a deck (40-60 slides) with prioritised actions.

  • Crawl analysis (Screaming Frog)
  • Indexing audit & index bloat diagnosis
  • Core Web Vitals scoring
  • On-page audit (template-level + page-level)
  • Backlink profile analysis
  • Content gap analysis
  • Competitor benchmarking (3-5 competitors)
  • 90-day prioritised execution roadmap

Technical SEO

The foundation everyone skips. Crawlability, indexing, schema, Core Web Vitals, JavaScript SEO.
Foundation
+

You can't out-content a broken technical foundation. I fix it first. Then everything else compounds.

  • Robots.txt, sitemap, canonical setup
  • Crawl budget optimization
  • Core Web Vitals fixes (LCP, INP, CLS)
  • JavaScript SEO & rendering fixes
  • Schema markup — full implementation
  • Internal linking architecture
  • Redirect strategy & cleanup
  • Log file analysis for crawl behaviour

On-Page & Content SEO

Topic clusters, content depth, semantic SEO, E-E-A-T. Built around intent, not keyword density.
Strategy
+

On-page is where most agencies waste time. They optimize for the wrong query. I start with intent mapping, build topic clusters, and write for both readers and machines.

  • Intent-based keyword research
  • Topic cluster & pillar page strategy
  • Content briefs for writers
  • Title, meta, header optimization
  • Featured snippet targeting
  • E-E-A-T signals & author bios
  • Internal linking strategy per cluster
  • Content refresh strategy for old posts

Off-Page & Link Building

Quality backlinks. Real outreach. No PBNs, no link farms, no black-hat shortcuts.
Authority
+

Link building is where SEO gets dangerous if done wrong. My approach: fewer links from better sites, with anchor text spread across branded, partial-match, and natural variations.

  • Competitor backlink gap analysis
  • Guest posting on real industry sites
  • Digital PR campaigns
  • HARO & journalist outreach
  • Broken link building
  • Niche edits & resource page links
  • Citation building (for local SEO)
  • Monthly backlink reports with metrics

Local SEO & Google Business Profile

Map pack rankings, review strategy, local citations, location-specific landing pages.
Local-first
+

For service-area businesses — clinics, agencies, consultants, restaurants — local SEO is the highest-ROI channel. Most of it lives in Google Business Profile, not your website.

  • GBP setup & full optimization
  • Categories, services, attributes setup
  • Location-specific landing pages
  • Local citation building & cleanup
  • Review collection & response strategy
  • Local schema implementation
  • Multi-location architecture
  • Map pack ranking optimization

AEO & GEO — AI Search Optimization

The new SEO layer most agencies haven't caught up with. Get cited in AI Overviews, ChatGPT, Perplexity.
New
+

AI Overviews are already capturing 10-25% of search clicks. ChatGPT and Perplexity citation traffic is real and growing. The SEOs who understand this in 2026 are the ones charging premium fees.

  • Content restructuring for AI citation
  • Entity-first writing & entity SEO
  • llms.txt implementation
  • Original research & quotable statistics
  • FAQ schema for direct answer extraction
  • Tracking AI traffic sources
  • ChatGPT, Perplexity, Gemini citation analysis
  • AI Overview source optimization
How I work

The SEO sprint, broken down.

Standard timelines so you know exactly what's happening when.

01

Audit

2 weeks. Technical, on-page, backlinks, competitors, content. Deliverable: prioritised audit deck with 90-day roadmap.

Weeks 1-2
02

Technical Fixes

Crawlability, Core Web Vitals, schema, internal links. The boring foundation work that 80% of SEO outcomes depend on.

Weeks 3-6
03

Content & Authority

Topic clusters published. 25-day backlink sprint executed. AEO content layer introduced. This is where rankings start moving.

Weeks 7-12
04

Scale & Defend

Monthly content + backlink cadence. Algorithm-update monitoring. Quarterly strategy reviews. SEO is a long game.

Month 4+
SEO outcomes worth talking about

Real rankings. Real revenue.

Six recent SEO engagements. Dashboards shareable on a call with client permission.

Healthcare

Core Web Vitals fix — healthcare site

LCP 4.2s → 1.6s without a code overhaul. Deferred non-critical JS, served WebP, removed unused scripts. 14 commercial keywords moved up to page 1 within 6 weeks.

4.2s → 1.6sLCP improvement
14Keywords to page 1
B2B SaaS

Featured snippet sprint — B2B SaaS

Restructured 47 existing posts with TOC, FAQ schema, HowTo schema. Captured 23 featured snippets in 60 days. CTR on those pages: +41%.

23Featured snippets
+41%CTR uplift
Local Services

25-day backlink sprint — home services

47 quality backlinks built in 25 days. Mix of directory submissions, guest posts, niche edits, Quora answers. DA moved from 8 to 19, lead volume 2.3×.

+11DA points
2.3×Lead volume
Multi-location

Local SEO — dental practice

4 Delhi locations. Rebuilt all GBPs, created location landing pages with proper schema, ran a 30-day citation cleanup. 32 map pack rankings, +78% calls.

32Map pack rankings
+78%Calls from search
Manufacturing

Industrial B2B — commercial keywords

Drainage solutions company. Page 1 for 47 high-intent commercial keywords across 8 product categories. Lead form fills tripled in 5 months.

47Page-1 keywords
3.1×Lead form fills
Travel

Content cluster — boutique travel

8 destination-guide clusters published over 4 months. Featured snippets on 11 high-volume Goa & Himachal queries. Organic bookings up 4.6×.

11Featured snippets
4.6×Organic bookings

Five industries I've ranked sites in.

Healthcare Finance Manufacturing Travel Technology & SaaS E-Commerce Real Estate Education
Engagement models

Three ways to work with me on SEO.

Pick the engagement model that fits your stage. All options include direct WhatsApp access.

One-time

SEO Audit

Standalone audit for brands who want clarity. 40-60 slide deck, prioritised actions, no retainer required.

From ₹35K
One-time engagement
  • Full technical SEO audit
  • On-page audit (template + page level)
  • Backlink profile assessment
  • Content gap analysis
  • Competitor benchmarking (3-5)
  • 90-day prioritised roadmap
  • 30-min walkthrough call
Get the audit →
Most chosen

SEO Retainer

Ongoing SEO — technical, on-page, off-page, content. Typically 6-12 months because SEO is a long game.

From ₹45K
Per month
  • Everything in SEO Audit
  • Technical SEO fixes (ongoing)
  • On-page optimization (4 pages / month)
  • Content briefs (4-6 / month)
  • Backlink building (8-12 quality links / month)
  • Monthly ranking + traffic reports
  • Direct WhatsApp access throughout
Book a call →
Specialist track

AEO/GEO Consulting

For brands serious about getting cited in AI Overviews and ChatGPT. The new SEO layer, done right.

From ₹60K
Per month
  • Content restructuring for AI citation
  • Entity SEO & schema layering
  • llms.txt implementation
  • Original research production support
  • FAQ & HowTo schema buildout
  • AI traffic source tracking setup
  • Monthly AI citation audit
Apply for AEO/GEO →

Note: SEO is a long-game discipline. Most measurable wins show up 3-6 months in. I won't take an engagement under 4 months because it doesn't serve you.

"

Three SEO agencies told us our site was "fine" and just needed more backlinks. Shanu found 47 technical issues in week one — including a robots.txt rule that was blocking our highest-converting page. Three months later, we're on page 1 for our main commercial query.

G
Verified client Manufacturing · via Google Reviews

Want to actually rank — not just "do SEO"?

Book a free 30-min audit call. I'll review your site live and tell you what I'd fix first. No commitment.

Book a free audit call → WhatsApp Me