Why learn SEO from me

Taught by someone who does this for a living — not from slides.

For the core years of my career I focused on just two things — search engine optimisation and paid advertising (Google Ads and Meta Ads). But by a wide margin, the most hours of my working life have gone into SEO. It is my specialisation, and it is the work I still do hands-on every single day — not something I read about and repeat.

In my most recent role I worked as a Leading SEO Manager, and I've served as a top-level search consultant for two companies. Across my career I've delivered organic growth on 100+ client projects spanning multiple industries. That isn't a brochure number — it's the depth that decides whether a strategy actually moves rankings or just looks good on a slide.

The proof I trust most is my own: this very website ranks on the exact tactics I teach in this course. No theory borrowed from a blog — the same playbook I use to rank my own and my clients' sites is what you'll learn here, online or offline. When someone with this much hands-on depth teaches, students get the field-tested, creamed knowledge — not bookish notes.

🎯

Experience you're learning from

Leading SEO Manager — most recent role
Top-level SEO consultant for 2 companies
100+ client projects across industries
My own website ranks on these tactics
Founder of Search Extension
Also expert in Google Ads & Meta Ads

Who joins this course

Who Advanced SEO is built for.

📈

SEO Freelancers

Currently doing basic on-page SEO
Want to move into technical audits
Charge ₹30K+ per project, not per task
Land enterprise-level clients

💼

Digital Marketers

Move from generalist to SEO specialist
Add technical depth to your stack
Lead SEO initiatives at your company
Higher salary band, focused expertise

🏢

In-House Marketers

Stop depending on external agencies
Audit your own site & fix issues
Build a long-term organic channel
Manage SEO vendors confidently

🛠️

Web Developers

Understand what SEOs ask for & why
Build SEO-ready websites from day one
Offer technical SEO as an add-on service
Schema, Core Web Vitals deep dives

The Curriculum

18 modules. One straight line.

From SEO fundamentals revisited to the new AI-search optimization layer. Every module ships a real deliverable — an audit, a backlink plan, a schema implementation, a ranking improvement on a live site.

18Modules

8Weeks

2Months

1Capstone

How Search Engines Actually Work

Theory + Practical· Foundation

Crawling, indexing, rendering — explained properly
Crawl budget & how Google allocates it
The indexing pipeline — what causes drop-offs
Rendering: HTML vs JavaScript-rendered content
Google Search algorithm overview (2026)
Core ranking factors today vs five years ago

Crawlability & Indexing Deep Dive

Technical· Robots, sitemaps, canonicals

Robots.txt — advanced directives
XML Sitemaps — dynamic, static, image, video
Canonical tags — proper implementation
Noindex, nofollow, x-robots-tag
Crawl errors in Search Console & fixes
Log file analysis — what bots actually do
Indexing reports & fixing index bloat

Site Architecture & URL Structure

Strategy· IA design

Site architecture for SEO — flat vs deep
Internal linking strategy that actually works
URL structure best practices
Breadcrumbs & navigation for crawlers
Pagination handling — rel=prev/next, view-all
Faceted navigation — when to noindex
Redirection strategy — 301, 302, 308

Core Web Vitals & Performance

Performance· LCP, INP, CLS

Core Web Vitals — LCP, INP, CLS
Reading PageSpeed Insights reports properly
Render-blocking resources — JS & CSS
Image optimization — WebP, AVIF, lazy loading
Critical CSS & resource hints
JavaScript SEO — SSR, hydration, prerendering
Hands-on: Fix Core Web Vitals on a live site

Advanced Keyword Research

Hands-on· Intent-driven

Search intent classification — beyond informational/commercial
Topic clusters & pillar page strategy
SEMrush, Ahrefs, Surfer SEO walkthrough
SERP feature targeting — featured snippets, PAA
Competitor gap analysis
Branded vs non-branded query separation
Keyword cannibalisation — diagnosis & fix

Semantic SEO & Content Depth

Strategy· Topic authority

What is semantic SEO & why it matters in 2026
Entity-based optimization
Topic clusters with internal linking
Content depth scoring tools — Surfer, Frase
Building topical authority systematically
Identifying & filling content gaps

E-E-A-T & YMYL Content

Trust· Quality signals

E-E-A-T explained — Experience, Expertise, Authority, Trust
YMYL pages — Your Money or Your Life
Author bios, credentials & about pages
Building expertise signals on-page
Citations, references & outbound linking
Reputation management for SEO

Schema Markup & Structured Data

Technical· Rich snippets

Schema.org vocabulary overview
JSON-LD vs Microdata vs RDFa
Organization, LocalBusiness, Person schemas
Article, BlogPosting, NewsArticle schemas
Product, Review, AggregateRating schemas
FAQ, HowTo, BreadcrumbList schemas
Hands-on: Generate & validate schema for live site
Rich Results Test & Schema Markup Validator

Backlink Strategy & Quality Signals

Strategy· Off-page foundations

Anatomy of a quality backlink
Domain Authority, Domain Rating, Trust Flow
Relevance vs authority — which matters more
Anchor text distribution strategy
White Hat, Grey Hat, Black Hat — risks & rewards
Competitor backlink analysis via Ahrefs & SEMrush
Disavow files — when & how to use them

Advanced Link Building Tactics

Hands-on· Outreach

Guest posting — find sites, pitch, write, publish
Broken link building — Wayback + outreach
Skyscraper technique — properly executed
HARO & journalist outreach
Niche edits & resource page links
Digital PR campaigns for links
Link reclamation & unlinked mentions
Outreach email templates that work

Business Listings & Citations

Local signals· Foundational

NAP consistency across the web
Top business directories India + global
Industry-specific niche directories
Citation audit & cleanup process
BrightLocal, Whitespark, Moz Local tools
Quora answer marketing for authority

25-Day Backlink Sprint

Live Project· Real client execution

The 25-day backlink playbook breakdown
Day 1–5: Foundation links (directories, profiles)
Day 6–10: Citation building & local listings
Day 11–15: Guest post outreach & placements
Day 16–20: Niche edits & resource page links
Day 21–25: Digital PR & broken link building
Reporting template & client deliverable
Real-client sprint executed live in class

Local SEO & Google Business Profile

Specialisation· Map pack focus

Google Business Profile optimization deep dive
Categories, services, attributes — the right way
GBP posts, products, Q&A management
Local citation building & consistency
Review collection & response strategy
Local landing pages — service area pages
Local schema implementation
Map pack ranking — the actual factors

International & Multilingual SEO

Specialisation· hreflang

ccTLD vs subdomain vs subdirectory strategy
hreflang implementation — the proper way
Common hreflang mistakes & fixes
International targeting in Search Console
Multi-currency, multi-language storefronts
Cultural & linguistic adaptation (not translation)
Geo-targeting for global SEO

E-Commerce SEO at Scale

Specialisation· Product pages

Category page optimization — the highest-value SEO target
Product page templates that rank
Faceted navigation & filtered URLs handling
Out-of-stock product handling
Product schema & review schema
Internal linking at e-commerce scale
Shopify, WooCommerce, Magento SEO specifics

Programmatic & SaaS SEO

Specialisation· Scale strategy

What is programmatic SEO & when it fits
Generating thousands of pages at quality
SaaS-specific keyword strategy
Comparison pages, alternatives pages
Free tools as SEO assets
Avoiding thin-content penalties at scale

AEO & GEO — Optimising for AI Search

Future-proof· AI Overviews, ChatGPT, Perplexity

What is AEO (Answer Engine Optimization)
What is GEO (Generative Engine Optimization)
How AI Overviews pick their sources
ChatGPT, Perplexity, Gemini citation patterns
llms.txt — the new robots.txt for AI
Content structure that wins AI citations
Entity-first writing for AI search
Quoting, statistics & original research
Tracking AI traffic — early-stage tools

Complete SEO Audit — Capstone Project

Live Project· Real Search Extension client

Audit framework — what to check, in what order
Crawl analysis with Screaming Frog
Technical audit checklist (50+ items)
On-page audit per template
Backlink profile assessment
Competitor benchmarking
Building the audit deliverable deck
Prioritising recommendations by impact
Presenting findings to a real client
Capstone: Full audit on a Search Extension client

What you'll walk out with

4.2s → 1.6s

LCP fix on a live healthcare client

Featured snippets won in 60 days

+11 DA

DA lifted using the 25-day backlink sprint

₹40K/mo

First retainer — closed using the capstone deck

Advanced SEO — your questions.

How is this different from the main Digital Marketing course?

The Digital Marketing course is a full generalist program (6 months offline / 4 months online) — SEO is just one of its modules (covered at intermediate depth). This Advance SEO Course is a 3-month deep specialisation, going 3× deeper into every SEO topic. Schema, JavaScript SEO, hreflang, programmatic SEO, AEO/GEO — none of that is covered in the generalist course at this level. If you specifically want to be known as the SEO person, this is the right track.

Do I need prior SEO experience to join?

Some baseline helps — if you know what a meta description is and have done basic keyword research, you'll fit right in. If you're a complete beginner, I'd suggest joining the main Digital Marketing course first (it has a strong SEO module, 6 months offline or 4 months online) and then coming back for the Advance SEO course later. That said, motivated beginners do join — the first week revisits foundations before going deep.

What is the course duration and class format?

The course runs for 3 months, Monday to Friday, with daily 1.5-hour sessions. Longer sessions than the other courses because we go deeper, including a lot of live tool walkthroughs (Ahrefs, Screaming Frog, Search Console, schema validators). Theory in the first hour, hands-on in the next 30 minutes. Available offline at Lalita Park, Laxmi Nagar, Delhi or online via Zoom.

What are the course fees, and is EMI available?

The fee is a flat ₹25,000 + 18% GST for the full 3-month specialisation — no hidden cohort pricing. EMI is available, split into easy instalments over the course. Talk to me directly for the current batch and EMI plan.

What tools will I learn to use?

Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, PageSpeed Insights, Schema.org Validator, Rich Results Test, Surfer SEO, Frase, BrightLocal, Whitespark, Wayback Machine, and HARO. We'll cover free versions or trial accounts during the course. By the end, you'll know which tool to reach for in which situation.

Will I work on a real website during the course?

Yes. Every module ships a real deliverable on a Search Extension client site (with consent). You walk out with a fixed Core Web Vitals audit, a completed 25-day backlink sprint, and a full SEO audit deck. Three portfolio-ready real-client pieces before the course ends.

What jobs / freelance opportunities open up after this?

SEO Specialist, Technical SEO Manager, SEO Lead, Senior SEO Executive, SEO Consultant — all higher-band roles than general digital marketing. On the freelance side, SEO retainers typically range ₹25K–₹1L/month per client. Audit projects can be one-time ₹15K–₹50K each. You learn to charge for outcomes, not hours.

Is AEO / GEO really important to learn now?

Yes — and most agencies haven't caught up. AI Overviews are already capturing 10–25% of search clicks for many queries. ChatGPT and Perplexity are growing as research-first tools. The SEOs who understand how to get cited in these answers are the ones charging premium fees in 2026. We dedicate a full module to it because it's where SEO is heading.

Will I get a certificate?

Yes — a course completion certificate, plus an internship certificate if you continue with Search Extension on live client SEO work after the course. Useful for resumes, LinkedIn, and freelance proposals.

What kind of support is available after the course?

Same as my other courses — direct WhatsApp access to me, indefinitely. SEO is a never-ending game; algorithm updates roll out monthly. Whenever Google or any AI platform changes something, my past students get my take in real time. That post-course access is one of the most-mentioned things in my Google reviews.

What is the course duration and class format?

3 months, Monday to Friday, daily 1.5-hour sessions. Available offline at Lalita Park, Laxmi Nagar, Delhi or online via Zoom.

What tools will I learn to use?

Ahrefs, SEMrush, Screaming Frog, Search Console, GA4, Surfer SEO, Schema validators, BrightLocal, and more.

Will I work on a real website during the course?

Yes. Every module has a live deliverable on a real Search Extension client site. You finish with three real-client deliverables.

Do I need prior SEO experience to join?

Some baseline helps. If you're a complete beginner, the 4-month Digital Marketing course first is a better starting point.

How is this different from the main Digital Marketing course?

The DM course is generalist. This is a 3-month deep SEO specialisation going 3× deeper into technical, on-page, off-page, and AI-search SEO.

What jobs / freelance opportunities open up after this?

SEO Specialist, Technical SEO Manager, SEO Lead, SEO Consultant. Freelance SEO retainers typically range ₹25K–₹1L/month per client.

Will I get a certificate?

Yes — course completion certificate plus internship certificate from Search Extension.

What support after the course?

Direct WhatsApp access to me, indefinitely. Especially valuable in SEO where algorithm updates roll out monthly.

What are the course fees, and is EMI available?

A flat ₹25,000 + 18% GST for the full course. EMI available — split into easy instalments.

Advance SEO Course
in Delhi — taught by an
SEO specialist.

SEO is splitting. This course teaches all of it.

Built for marketers who want to go deeper.

Taught by someone who does this for a living — not from slides.

Experience you're learning from

Who Advanced SEO is built for.

SEO Freelancers

Digital Marketers

In-House Marketers

Web Developers

18 modules. One straight line.

How Search Engines Actually Work

Crawlability & Indexing Deep Dive

Site Architecture & URL Structure

Core Web Vitals & Performance

Advanced Keyword Research

Semantic SEO & Content Depth

E-E-A-T & YMYL Content

Schema Markup & Structured Data

Backlink Strategy & Quality Signals

Advanced Link Building Tactics

Business Listings & Citations

25-Day Backlink Sprint

Local SEO & Google Business Profile

International & Multilingual SEO

E-Commerce SEO at Scale

Programmatic & SaaS SEO

AEO & GEO — Optimising for AI Search

Complete SEO Audit — Capstone Project

Advanced SEO — your questions.

SEO students, in their words.

Specialise in SEO — and stop competing with generalists.

Advance SEO Course in Delhi — taught by an SEO specialist.

SEO is splitting. This course teaches all of it.

Built for marketers who want to go deeper.

Taught by someone who does this for a living — not from slides.

Experience you're learning from

Who Advanced SEO is built for.

SEO Freelancers

Digital Marketers

In-House Marketers

Web Developers

18 modules. One straight line.

How Search Engines Actually Work

Crawlability & Indexing Deep Dive

Site Architecture & URL Structure

Core Web Vitals & Performance

Advanced Keyword Research

Semantic SEO & Content Depth

E-E-A-T & YMYL Content

Schema Markup & Structured Data

Backlink Strategy & Quality Signals

Advanced Link Building Tactics

Business Listings & Citations

25-Day Backlink Sprint

Local SEO & Google Business Profile

International & Multilingual SEO

E-Commerce SEO at Scale

Programmatic & SaaS SEO

AEO & GEO — Optimising for AI Search

Complete SEO Audit — Capstone Project

Advanced SEO — your questions.

Want the bigger picture too?

Master Program

Offline Digital Marketing

Online Digital Marketing

Vibe Coding

Google Ads

Social Media Marketing

E-Commerce Marketing

Content Marketing

SEO students, in their words.

Specialise in SEO — and stop competing with generalists.

Advance SEO Course
in Delhi — taught by an
SEO specialist.