Hire me to run Search, Performance Max, Shopping and YouTube the way I run my own agency's accounts — conversion tracking nailed down first, campaign structure that doesn't waste budget, and weekly optimisation decisions on live spend.
When you hire me for Google Ads, the person building your campaigns is the one who manages them — not a junior running a template.
I run paid media the way I'd run my own money — conversion tracking verified before a single rupee goes out, branded and prospecting traffic separated, and spend scaled only on what is provably profitable. No 'let it learn' for three months while the budget burns.
Not because Google Ads doesn't work — because the account was never structured, and nobody checked whether conversions were even being recorded correctly.
Everything below is part of the monthly engagement. Click into any to see what's inside.
I don't touch budgets until I know what's actually happening in the account. Output is a prioritised action list with what's wasting money right now.
Search is where intent already exists. The job is to show up for the queries that convert and stay out of the ones that don't.
PMax works when it's fed well and fenced properly. Most accounts do neither, then blame the campaign type.
Video is cheap reach and expensive waste at the same time. Placement exclusions and frequency caps decide which one you get.
Every optimisation decision depends on the conversion data being right. This is the part most accounts get wrong and never check.
The account is never finished. Weekly decisions compound; monthly reviews keep those decisions pointed at the business, not at the dashboard.
Honest timelines so you know exactly what's happening when.
Full account and conversion tracking audit. Fix what's mis-recorded before changing a single bid.
Rebuild campaign architecture — intent-based structure, branded separated, PMax fed properly.
Weekly search term work, creative iteration, budget shifted to what converts. Scale only what's profitable.
Steady-state management, monthly business reviews, seasonal planning.
Wins from live client accounts. Dashboards shareable on a call with client permission.
Migrated a wasteful Smart Shopping setup to a properly structured PMax + branded search architecture. ROAS up 2.4×, blended CAC down 38%.
Local SEO and Google Ads working together across 4 locations instead of competing. Calls from search up 78% in 4 months.
Shopify build + PMax + Meta DPA + retention emails. Took the brand from 0 to ₹8L MRR in 5 months with a healthy 3.8× blended ROAS.
Restructured listings with a proper keyword backend, then split auto and manual Sponsored Products campaigns. ACOS dropped from 38% to 17% in 21 days.
Search Extension is my own agency — these are written-up client engagements from its case study library, not stock examples.
Wedding choreography business with no Google Ads strategy. After restructuring match types, negatives and bidding: 200+ leads at ₹148 per lead, down from ₹750.
Read the case study → SEO + AdsPremium German drainage importer with a slow site and no product landing pages. New landing pages ranked on page 1 of Google within a month, bringing quality leads from both ads and organic search.
Read the case study →More client stories on the agency site: searchextension.in/case-studies
Management fee only — your ad spend stays in your own account.
One monthly engagement covering your whole Google Ads account — Search, PMax, Shopping and YouTube.
Note: ₹10,000 is the management fee only — ad spend goes directly to your own ad account, in your name.
We had a Smart Shopping campaign eating ₹1.2L a month with ROAS we couldn't trust. Shanu restructured the whole account in week two — PMax for prospecting, branded search separated, retargeting on Meta. Same budget, 2.4× ROAS within 90 days. Then we scaled.
₹10,000 per month as the management fee. Ad spend is separate and goes directly to your own Google Ads account.
No — the ₹10,000 is the management fee only. Your budget stays in your own account, in your name, and you can see every rupee of it.
Weeks 1–2 are the audit: account structure, search terms, wasted spend and conversion tracking. Weeks 3–4 are the restructure — intent-based campaigns, branded search separated, PMax fed properly.
Yes, and it comes first. GA4, Google Tag Manager, enhanced conversions, call and form tracking. If the conversion data is wrong, every optimisation after it is a guess.
A free audit call. I'll look at your account live and tell you what I'd fix first — whether or not you work with me.
Weekly optimisation notes and a monthly report tied to leads, cost per lead and ROAS — not impressions. Plus direct WhatsApp access throughout.
Book a free 30-min audit call. I'll review your Google Ads account live and tell you what I'd fix first. No commitment.
Story, Instagram, micro-influencers aur community — bina crore kharch kiye.
Hidden costs, shipping delays, margins aur supplier control ki asli kahani.
AI tools, real use cases aur Traditional vs AI SEO ka asli farq.
