New Batch · Starting Soon 5.0 ★★★★★ 31 reviews

BDE & Freelancing
Course — learn to
work for yourself.

A focused 2-month course on landing clients, building proposals, pricing your services, and scaling a freelance digital marketing practice — whether you want to go full freelance, start a side income, or join a company as a Business Development Executive.

Enrol Now → See full syllabus
Shanu Quraishi — BDE & Freelancing Trainer
New Batch · Starting Soon
Founder · Search Extension
Shanu Quraishi
2 Months
14 Modules
Mon–Fri Schedule
₹14K+ Fees
↗ Real
clients
Founder of Search Extension
100+ client projects delivered
Built a ₹10Cr+ ad spend agency
500+ students trained
5.0 ★ · 31 reviews
The Course, In Plain Words

Skills are half the game. Getting paid for them is the other half.

Shanu Quraishi teaching business development
● Live workshops · Laxmi Nagar, Delhi

Built from 7 years of actually getting clients.

I started Search Extension with zero clients, zero budget, and zero contacts in the industry. Everything I teach in this course is what I actually used — the outreach templates, the pricing conversations, the proposal frameworks, the contracts, the onboarding systems. No theory. No MBA-style frameworks. Just what works.

Whether you want to earn ₹30K–50K a month on the side, go full-time freelance, or build your own agency eventually — this course gives you the complete playbook: how to find clients, how to pitch, how to price, and how to deliver reliably enough that clients renew every month.

Mon–Fri, 1-hour sessions. 14 modules, one continuous curriculum. You finish with a live portfolio, a client-ready service stack, and at least one real pitch submitted by the end of the course.

Who joins this course

Who this course is built for.

💼

Fresh Graduates

  • Have digital marketing skills, no clients yet
  • Want a side income while job hunting
  • Looking for a BDE role at a digital agency
🚀

Aspiring Freelancers

  • Want to quit their job and go freelance
  • Don't know how to find or close clients
  • Need a structured, replicable process
📊

Working Professionals

  • Want to earn extra income from skills they already have
  • Exploring whether freelancing can replace a salary
  • Want to eventually start their own agency
🏢

BDE Job Seekers

  • Targeting Business Development roles at marketing agencies
  • Need to understand how agencies pitch and close clients
  • Want a competitive edge in BDE interviews
Full Syllabus

14 modules. From first client to scaling income.

The complete freelancing curriculum — from deciding your service stack to closing retainer clients. Every module produces a real output you can use immediately.

14 Modules
2 Months
Mon–Fri Schedule
Live Pitches
01
Freelancing vs Job vs Agency — Picking Your Path

Income models · mindset · how the freelance economy works

4 Sessions
  • Freelancer vs contractor vs agency owner — what each path looks like
  • Income potential at 6 months, 1 year, and 2 years in freelancing
  • What makes digital marketing the ideal freelance skill set
  • Common myths about freelancing (and the realities behind them)
  • The freelance mindset shift — from employee to business owner
02
Building Your Service Stack

Niche selection · service packaging · positioning

5 Sessions
  • Picking a niche vs staying generalist (when each works)
  • High-demand digital marketing services in 2026
  • Packaging services: one-off projects vs monthly retainers
  • Creating service tiers (Basic / Standard / Premium)
  • Your Unique Selling Proposition — how to articulate it to clients
  • Live exercise: build your first service menu
03
Platform Setup — Upwork, LinkedIn & Fiverr

Profile optimization · portfolio setup · first impressions

6 Sessions
  • Upwork profile optimization — every section explained
  • Fiverr gig creation — title, description, pricing, packages
  • LinkedIn for B2B client acquisition — profile vs company page
  • Platform algorithms — how Upwork and Fiverr rank freelancers
  • Profile photo, headline, and bio that convert visitors to inquiries
  • Live: set up your complete Upwork and LinkedIn profile in class
04
Building a Portfolio (Without Prior Clients)

Mock projects · case studies · social proof strategies

5 Sessions
  • How to build a portfolio before you have paying clients
  • Creating 3 mock brand case studies as portfolio pieces
  • Documenting results (traffic, leads, ad performance) for presentations
  • Testimonial collection strategies — how to get reviews early
  • Portfolio website setup (simple one-page site or Notion portfolio)
  • GitHub-style "work samples" folder for proposals
05
Client Acquisition Strategy

Outreach · referrals · inbound vs outbound · lead generation

6 Sessions
  • The 3 client channels: inbound (content), outbound (outreach), and referrals
  • Cold DM strategy for Instagram and LinkedIn (that doesn't feel spammy)
  • Email outreach templates — personalized, short, and effective
  • Referral network building — getting clients from clients
  • WhatsApp Business for lead management
  • Local business targeting strategy — Delhi NCR market approach
  • Live: send 10 real cold pitches in class and track responses
06
The Discovery Call — Closing the First Meeting

Discovery questions · qualification · building trust in 30 minutes

5 Sessions
  • How to run a discovery call — structure, script, and flow
  • 20 questions that reveal whether a client is right for you
  • Qualifying budget without asking directly
  • Identifying red-flag clients before you start working
  • Building trust quickly — the expertise demonstration technique
  • Role-play exercise: live mock discovery calls in class
07
Proposals & Pitching

Proposal structure · case studies · win rates

6 Sessions
  • Anatomy of a winning proposal (1-page vs detailed deck)
  • Opening with the client's problem, not your credentials
  • Showing results before you've done the work (case study positioning)
  • Proposal tools — Canva, Notion, Google Slides
  • Upwork proposal writing — how to stand out among 50 applicants
  • Follow-up sequences for proposals that go silent
  • Live: write a full proposal for a mock brief
08
Pricing Your Services

Pricing models · negotiation · raising rates without losing clients

5 Sessions
  • Pricing models — hourly, project-based, retainer, performance
  • How to calculate your minimum viable rate (without underselling)
  • Market rates for digital marketing services in India (2026 data)
  • Anchoring technique — presenting prices so clients self-select higher tiers
  • Handling "you're too expensive" — the right response
  • When and how to raise rates with existing clients
09
Contracts, Agreements & Legal Basics

Service agreements · payment terms · IP ownership · scope creep

4 Sessions
  • Why every freelancer needs a written contract (and what happens without one)
  • Key clauses: payment terms, revision limits, termination, IP ownership
  • Scope creep — how to spot it and charge for it professionally
  • Simple contract templates you can use immediately
  • Digital signature tools — DocuSign, Zoho Sign
  • GST registration — when it's required for freelancers
10
Client Onboarding & Project Management

Onboarding workflow · communication SOPs · tools

5 Sessions
  • The first 48 hours after signing a client — exactly what to do
  • Client onboarding questionnaire — getting all the info upfront
  • Project management tools — Notion, Asana, ClickUp (pick one and master it)
  • Setting expectations on timelines, revisions, and feedback cycles
  • Weekly reporting templates — how to show value every week
  • Managing multiple clients without dropping the ball
11
Client Retention & Getting Renewals

Monthly reviews · upselling · making clients stay 12+ months

4 Sessions
  • Why most freelancers lose clients after 3 months (and how to avoid it)
  • Monthly review meeting template — showing ROI clearly
  • Upselling additional services without being pushy
  • The annual client check-in — resetting goals and renewing commitment
  • Turning one retainer client into three via referrals
12
Finance & Income Management for Freelancers

Invoicing · taxes · saving · scaling income

4 Sessions
  • Creating professional invoices (tools + templates)
  • Payment follow-up without damaging the relationship
  • Income tax basics for freelancers — ITR-3, advance tax, deductions
  • Separating personal and business finances from Day 1
  • Emergency fund planning for irregular income
  • How Shanu scaled from ₹15K/month freelancing to a full agency
13
BDE Skills — Selling for a Digital Marketing Agency

Agency sales process · lead generation · BDE interview prep

5 Sessions
  • How digital marketing agencies acquire clients — the full sales cycle
  • BDE responsibilities in a typical agency (lead gen, pitching, closing)
  • CRM tools used by agencies — HubSpot, Zoho CRM basics
  • Lead qualification frameworks (BANT, MEDDIC simplified)
  • Agency pitch deck structure — what clients actually want to see
  • BDE interview preparation — common questions & answers
14
Capstone — Land Your First Real Client

Live outreach · real proposal · first paid project

Capstone
  • Identify 20 real potential clients in your target niche
  • Send personalised outreach across 3 channels (email, DM, LinkedIn)
  • Write and submit a complete proposal to a real prospect
  • Run a live discovery call (recorded for review with Shanu)
  • Target: minimum 1 paid conversation or project by course end
  • Shanu reviews your pitch deck, gives feedback, and signs off on your freelancing readiness
What you walk out with
1
Real client pitch submitted and tracked before you graduate
₹30K+
Monthly income potential within 90 days of completing the course
3
Portfolio case studies ready to show any client or employer
Full
Client acquisition system — proposals, contracts, onboarding, retention
What you earn

Not just a certificate. A business-ready skillset.

Completion Certificate

Shanu Quraishi + Search Extension certified — recognised by agencies, recruiters, and clients across India's digital marketing industry.

Ready-to-Use Templates

Outreach emails, proposal decks, client contracts, onboarding questionnaires, and monthly report templates — yours to keep and customise.

Referral Network

Join the Search Extension alumni network — students often refer clients to each other and collaborate on larger projects.

Questions

Things people ask before joining.

Still unsure? Talk to Shanu directly — 15 minutes clears everything up.

Contact Shanu →
Do I need to already know digital marketing to join?

Yes — this course focuses on the business side of freelancing, not the technical skills. You should already know at least one digital marketing skill (SEO, social media, Google Ads, content, etc.) before joining. If you don't, start with the main Digital Marketing course first (6 months offline or 4 months online).

Will I actually get a client by the end of the course?

The goal of the capstone is to have at least one real pitch in progress — a proposal sent and a discovery call completed. Whether that converts depends on your outreach effort. Students who follow the process consistently almost always have their first paid conversation within 60 days of completing the course.

What is BDE — and why is it part of this course?

BDE stands for Business Development Executive — a common role in digital marketing agencies responsible for finding and closing clients. The skills for freelancing and for a BDE role are almost identical. Whether you're building your own freelance practice or targeting an agency job, this course teaches both paths simultaneously.

How much can I realistically earn after this course?

In the first 6 months, students who actively implement the outreach system typically earn ₹15,000–40,000 per month from 2–3 retainer clients. By the end of Year 1, with good execution, ₹50,000–80,000/month from freelancing alone is achievable. A BDE role at a mid-size agency pays ₹25,000–50,000 per month as a fresher.

Is this course online or offline?

Offline at Search Extension, Laxmi Nagar, Delhi. Monday to Friday, 1 hour daily. Interactive classroom, live role-plays, and real outreach exercises — not pre-recorded lectures.

Ready to work for yourself?

Let's talk. 15 minutes to figure out if this is right for you.

I keep batch sizes small intentionally. If freelancing is the direction you want to go, let's have a quick conversation — no pressure, just clarity on what the course covers and whether it fits where you are right now.

Enrol & secure your seat → Call directly
Shanu Quraishi — Freelancing course trainer
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